【正文】 個(gè)業(yè)務(wù)計(jì)劃到如何雇傭員工等一系列重大的虛擬圖書(shū)館。 五、 總結(jié) 像最近的許多銀行一樣，公民國(guó)家的人減少了它的打印形式的廣告費(fèi)用，相反，它是把費(fèi)用轉(zhuǎn)移到了網(wǎng)上渠道和廣播有線(xiàn)電視上?！币曨l廣受歡迎，該銀行決定制作一個(gè)三分鐘的影片，包括總統(tǒng)回應(yīng)的有關(guān)商業(yè)和經(jīng)濟(jì)問(wèn)題， 每季度專(zhuān)題系列。這是在經(jīng)濟(jì)衰退的初期，而銀行的主席應(yīng)邀對(duì)當(dāng)?shù)仉娨暸_(tái)?？怂剐侣?lì)l道的出現(xiàn)提供銀行業(yè)的評(píng)論。撇開(kāi)電視廣告費(fèi)，福斯特說(shuō)，廣告必須適合銀行的營(yíng)銷(xiāo)目標(biāo)。”她指出?！?Knock 說(shuō)，“任何一家銀行能夠用一定的成本與產(chǎn)出合適的視頻。媒介 7 的優(yōu)勢(shì)之一就是，及時(shí)信息的視頻可以創(chuàng)建和發(fā)布相當(dāng)快，”她說(shuō)。總統(tǒng)的演講是一個(gè)頭頭是道的方式。在同一時(shí)間，她加入了山行組成的客戶(hù)放心視頻剪輯銀行的財(cái)務(wù)狀況，因?yàn)楫?dāng)時(shí)一行之間對(duì)一般消費(fèi)者的安全非常擔(dān)心。”雖然該機(jī)構(gòu)降低平面廣告和戶(hù)外廣告的使用率，美國(guó)愛(ài)荷華州繼續(xù)升級(jí)和在其他網(wǎng)站上添加新的功能。 三、 在線(xiàn)視頻是使得農(nóng)村 市場(chǎng)落后方法淘汰的一種方式 在農(nóng)村社會(huì)中，傳統(tǒng)上沒(méi)有很多媒體宣傳銀行的消息。 Milsted 說(shuō)，她能夠負(fù)擔(dān)起一個(gè)機(jī)構(gòu)做一個(gè)視頻，因?yàn)殂y行已削減其在當(dāng)?shù)氐某霭嫖镉∷V告。動(dòng)畫(huà)在某些情況下，比實(shí)景拍攝更昂貴?！斑@有助于區(qū)分我們，因?yàn)槲覀兪沁@個(gè)市場(chǎng)上有在線(xiàn)視頻的唯一社區(qū)銀行。 二、 在線(xiàn)視頻是推進(jìn)新的互聯(lián)網(wǎng)服務(wù)的必然選擇 在開(kāi)發(fā)一個(gè)新的在線(xiàn)個(gè)人理財(cái)服務(wù)，切薩皮克銀行決定，視頻可能是最好的促銷(xiāo)方式來(lái)適應(yīng)年輕人的口味?！盎ヂ?lián)網(wǎng)上的視頻已經(jīng)被證明是與我們溝通的美好方式。有些部署作為宣傳背景資料，了解該銀行的歷史和員工。其他人都抱電子郵件看網(wǎng)上營(yíng)銷(xiāo)活動(dòng)的一部分。他主要 用于在線(xiàn)觀(guān)看。s a calling card for our sales team, explains Scott. It also serves as a way to position the bank as an expert on smallbusiness issues. It helps to position our bank, says Scott. No one else in this market is doing this sort of thing. Scott says there have been a couple of instances where noncustomer subscribers became customers on the basis of the videos. It shows that we are offering more than financial services。HowTo39。 and the status of mercial real estate lending. Foster says the cost to produce each video is $500, which is reasonable, especially in light of how often they are viewed. The videos are the second most popular area on the bank39。s president was invited to appear on a local TV Fox News channel to provide mentary on the New Hampshire banking industry. The bank later purchased a license to rebroadcast the show and posted it for 90 days on its newly redesigned Web site. At the same time, the bank was sending out letters to clients trying to ease their concerns about the safety and soundness of the banking industry. We felt that the video would be another way to reinforce the message, says Foster. Also, it helped to portray us as a technologysavvy pany. After all, our motto is, 39。t want to appear artificially polished, It looks relaxed because that is the way we are, says Knock, The look is intentional. Knock thinks that any bank can produce a suitable video at a cost that is not excessive. In fact, most could shoot the video themselves or do it with modest assistance from an agency, The biggest challenge we had was the sound. To get highquality sound, you really need to use a sound technician, she observes. Informational Videos Attract the Interest of Business Customers Despite its relatively modest size, this 10yearold mercial bank is an active television advertiser, producing two new mercials annually. The ads are broadcast during peak broadcast times on WMURTV 9, an ABC affiliate station in Manchester, . It39。s message. Thus today, the smalltown bank39。s history and employees. A few banks, for example, are regularly videoing their president or CEO talking about the institution39。 1 本科畢業(yè)論文外文翻譯 外文題目： Online Video Grows and Open eyes 出 處： ABA Bank Marketing 作 者： Walt Albro Introduction In the past, video was limited to television advertising— Which many munity bank marketers were reluctant to do because .e cost and unfamiliarity of the medium. But today39。s own Web site. Others are linked to s as part of online marketing campaigns. Others are placed on Inter sites such as YouTube. Adve