【正文】 個業(yè)務計劃到如何雇傭員工等一系列重大的虛擬圖書館。 五、 總結 像最近的許多銀行一樣，公民國家的人減少了它的打印形式的廣告費用，相反，它是把費用轉移到了網(wǎng)上渠道和廣播有線電視上?！币曨l廣受歡迎，該銀行決定制作一個三分鐘的影片，包括總統(tǒng)回應的有關商業(yè)和經(jīng)濟問題， 每季度專題系列。這是在經(jīng)濟衰退的初期，而銀行的主席應邀對當?shù)仉娨暸_?？怂剐侣勵l道的出現(xiàn)提供銀行業(yè)的評論。撇開電視廣告費，福斯特說，廣告必須適合銀行的營銷目標?！彼赋??！?Knock 說，“任何一家銀行能夠用一定的成本與產(chǎn)出合適的視頻。媒介 7 的優(yōu)勢之一就是，及時信息的視頻可以創(chuàng)建和發(fā)布相當快，”她說。總統(tǒng)的演講是一個頭頭是道的方式。在同一時間，她加入了山行組成的客戶放心視頻剪輯銀行的財務狀況，因為當時一行之間對一般消費者的安全非常擔心?！彪m然該機構降低平面廣告和戶外廣告的使用率，美國愛荷華州繼續(xù)升級和在其他網(wǎng)站上添加新的功能。 三、 在線視頻是使得農(nóng)村 市場落后方法淘汰的一種方式 在農(nóng)村社會中，傳統(tǒng)上沒有很多媒體宣傳銀行的消息。 Milsted 說，她能夠負擔起一個機構做一個視頻，因為銀行已削減其在當?shù)氐某霭嫖镉∷V告。動畫在某些情況下，比實景拍攝更昂貴?！斑@有助于區(qū)分我們，因為我們是這個市場上有在線視頻的唯一社區(qū)銀行。 二、 在線視頻是推進新的互聯(lián)網(wǎng)服務的必然選擇 在開發(fā)一個新的在線個人理財服務，切薩皮克銀行決定，視頻可能是最好的促銷方式來適應年輕人的口味。“互聯(lián)網(wǎng)上的視頻已經(jīng)被證明是與我們溝通的美好方式。有些部署作為宣傳背景資料，了解該銀行的歷史和員工。其他人都抱電子郵件看網(wǎng)上營銷活動的一部分。他主要 用于在線觀看。s a calling card for our sales team, explains Scott. It also serves as a way to position the bank as an expert on smallbusiness issues. It helps to position our bank, says Scott. No one else in this market is doing this sort of thing. Scott says there have been a couple of instances where noncustomer subscribers became customers on the basis of the videos. It shows that we are offering more than financial services。HowTo39。 and the status of mercial real estate lending. Foster says the cost to produce each video is $500, which is reasonable, especially in light of how often they are viewed. The videos are the second most popular area on the bank39。s president was invited to appear on a local TV Fox News channel to provide mentary on the New Hampshire banking industry. The bank later purchased a license to rebroadcast the show and posted it for 90 days on its newly redesigned Web site. At the same time, the bank was sending out letters to clients trying to ease their concerns about the safety and soundness of the banking industry. We felt that the video would be another way to reinforce the message, says Foster. Also, it helped to portray us as a technologysavvy pany. After all, our motto is, 39。t want to appear artificially polished, It looks relaxed because that is the way we are, says Knock, The look is intentional. Knock thinks that any bank can produce a suitable video at a cost that is not excessive. In fact, most could shoot the video themselves or do it with modest assistance from an agency, The biggest challenge we had was the sound. To get highquality sound, you really need to use a sound technician, she observes. Informational Videos Attract the Interest of Business Customers Despite its relatively modest size, this 10yearold mercial bank is an active television advertiser, producing two new mercials annually. The ads are broadcast during peak broadcast times on WMURTV 9, an ABC affiliate station in Manchester, . It39。s message. Thus today, the smalltown bank39。s history and employees. A few banks, for example, are regularly videoing their president or CEO talking about the institution39。 1 本科畢業(yè)論文外文翻譯 外文題目： Online Video Grows and Open eyes 出 處： ABA Bank Marketing 作 者： Walt Albro Introduction In the past, video was limited to television advertising— Which many munity bank marketers were reluctant to do because .e cost and unfamiliarity of the medium. But today39。s own Web site. Others are linked to s as part of online marketing campaigns. Others are placed on Inter sites such as YouTube. Adve