【正文】 x character display module via I2C to show the corresponding English letters. Action back module tests and captures the player39。 meanwhile, the action of tap is not only funny, but also effective to train children39。 learning initiative and enthusiasm. The realistic educationalgame scenario created by interactive educational toys for children not only brings emotional pleasure experience to children so that learning is no longer boring for them with a purpose of mobilizing the enthusiasm of study and developing creative thinking, but also enhances children39。 meanwhile, this enhanced emotional experience will prolong the memory retention time or even extend to a ultra longterm memory. . Narrative Interaction Narrative interaction is to conceive a story for the toy and offer a task role for children to make them participate in the story. The steps are shown in Figure 1: Fig. 1. The steps of narrative interaction Based on children39。s language ability, particularly in a family with only one child, the children need a partner to acpany them to learn and play with. . Video Interaction Video interaction can be divided into 2D image interaction and 3D video interaction. The former has been broadly used in toys, such as in multimedia courseware, image or video of horse will appear when referring to horse。s perception. The author aimed to apply these new digital technologies to the researches of interactive educational toys design. The plan of the interactive mode of children39。s interest in learning and exploration. The research object in this paper was an interactive educational toyfunny tap English learning machine for children. After integrating the design concept of this product from an industrial design perspective, we selected specific interactive technology and pleted the engineering. Moreover, we have conducted tests of work principles and effect of usage based on the sample machine. The final result indicated that there is a promising and huge market potential to apply the new interactive technology to development of educational toys. Keywords: Interactive Educational Toys, Interactive Design, interactive mode 1. INTRODUCTION Since 1980s, human beings including the children have entered a digital age. Under the influence of the advanced information, early stage education machines, electronic building blocks, electronic wall charts, and other new toys have bee children39。s educational toys. In the research process, it attempted to build a new immersed educationalgame scenario for children by using the new interactive technology so as to inspire the children39。S TOYS The rise of various digital technologies, such as voice recognition, 3D video, and virtual reality technology etc., gives new experience to people39。s aim to create a genuine dialogue between children and simulation toys through digital technology, to foster children39。s learning experience。s learning initiative in the petitive context. Psychological research shows that with respect to the learners, the learni ng behavior resulting in emotional pleasure experience will produce a positive emotional resonance, thereby enhancing the learners39。s hand operation and brain coordination. The development practice procedure of interactive toy for childrenfunny tap is shown in Figure 2 as following: Fig. 2. The development practice procedure of funny tap . The development process of interactive concept of interactive educational toyfunny tap It is the development process of funny tap interactive concept. After investigating the object group of children and parents about their needs of English learning machine, we summarized six key indicators such as security, fun and incentive. Here we mainly describe three models of interactions shaded in Figure 3. To meet the requirement of fun, the author designed a narrative interactive process, as is shown in Figure 3: Fig. 3. The narrative interactive process of funny tap The word learning process is conceived as a game of whackamole, imagining there are N mole holes, and there are M letters in a word (. M moles with a letter). If you tap down M jumping moles in accordance with the order, you will get the cheers, if the tap is not correct, it will continue to call e on。 in the second stage, we provided toy with 3D projector for projecting the whole process in the air to construct a 3D emotional scenario, and the action of tap is to tap the projections in the air. . Principle diagram of interactive educational toy for childrenfunny tap The operation principle of funny tap is shown in Figure 4: Fig. 4. The operation principle of funny tap The system consists of six ponents, such as voice module, LED indicator, action back module, MCU, power module and LED dot matrix character display module. Among these, the three formers are connected with MCU through 8bit data bus。s willingness of using it. Mainly onsite testing observation and questionnaire survey, and then we improve the product according to the test results. Testing times are equal to or more than I so as to find the products with highest interaction. In the product final trial, most of parents fed back that this toy bined