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【正文】 ( ) ? (), (), . () (), () 9 : , ? , . , () 10 ? ? ? (), (), (), () 11 ? ? — ? ? (), (), () 12 ? ? ? (. ) ? ? ? () 13 ? ? ? ? ? (), (), () 14 ? … ? ? ? ? … . 15 ? ? 16 References Anstead, M. (2023). How why to use promoter scores. Credit Union Journal, 18 February: 8. Auda, M. (2023) Net promoter score: What is it and should your pany be using it? MRPerspectives: Emerging Trends, Topics, and Best Practices in Market Research, 22 June. Blasberg, J., Vishwanath, V., Allen, J. (2023). Tools for converting consumersinto advocates. Strategy Leadership, 36(2), 1623. Brandt, D. R. (2023). For Good Measure. Mark
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