nps客戶滿意度調查工具-文庫吧
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【正文】 16 References Anstead, M. (2023). How why to use promoter scores. Credit Union Journal, 18 February: 8. Auda, M. (2023) Net promoter score: What is it and should your pany be using it? MRPerspectives: Emerging Trends, Topics, and Best Practices in Market Research, 22 June. Blasberg, J., Vishwanath, V., Allen, J. (2023). Tools for converting consumersinto advocates. Strategy Leadership, 36(2), 1623. Brandt, D. R. (2023). For Good Measure. Marketing Management 16(1): 2025. Cardis, P. (2023) A score worth keeping. Professional Builder, January. Gigliotti, A., Meyers, J., Man, N. A., Pingitore, G., Rego, L. L. (2023). NPS not the only way. Marketing News, 15 September: 48. Keiningham, T. L., Cooil, B., Andreassen, T. W., Aksoy, L.(2023a). A Longitudinal Examination of Net Promoter and Firm Revenue Growth. Journal of Marketing 71(3): 3951. Martin, J. (2023). Get customers to sell for you. FSB: Fortu
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