week18消費(fèi)者導(dǎo)向的銷售1(文件)
【正文】 reserved. 16–25 Illustration of MoneyOff Coupon Offers Figure 169。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–29 PointofPurchase Couponing Instantly Redeemable Coupons ShelfDelivered Coupons ScannerDelivered Coupons PointofPurchase Coupons 169。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–32 Online Couponing ? Are distributed by many Inter sites ? Allows consumers to print their own coupons, at no additional cost to the advertiser ? Has potential for fraud in that criminals can alter their printed coupons ? Can be distributed through consumer’s telephone (wireless connection) 169。 , March 23, 2023 ? 雨中黃葉樹，燈下白頭人。 :43:5402:43:54March 23, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國見青山。 2023年 3月 23日星期四 2時 43分 54秒 02:43:5423 March 2023 ? 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 :43:5402:43Mar2323Mar23 ? 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 。 , March 23, 2023 ? 閱讀一切好書如同和過去最杰出的人談話。勝人者有力，自勝者強(qiáng)。 2023年 3月 23日星期四 2時 43分 54秒 02:43:5423 March 2023 ? 1一個人即使已登上頂峰，也仍要自強(qiáng)不息。 2023年 3月 23日星期四 上午 2時 43分 54秒 02:43: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 :43:5402:43Mar2323Mar23 ? 1越是無能的人，越喜歡挑剔別人的錯兒。 2023年 3月 23日星期四 2時 43分 54秒 02:43:5423 March 2023 ? 1空山新雨后，天氣晚來秋。 :43:5402:43:54March 23, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 , March 23, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 。 :43:5402:43Mar2323Mar23 ? 1故人江海別，幾度隔山川。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–34 Misredemption ? Consequences of Misredemption – The 3 to 4 percent misredemption rate represents millions in losses by manufacturers ? Participants in Misredemption – Consumers – Clerks – Store management – Shady clearinghouses – Professional misredeemers 169。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–31 In and OnPack Coupons ? Are Included either in or on the product’s package ? Cannot be removed at the point of purchase。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–27 Full Coupon Cost Table 1. Face value $ 2. Distribution and postage cost 3. Handling charge 4. Consumer fraud (misredemption) cost 5. Internal preparation and processing cost 6. Redemption cost Total Cost $ 169。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–22 When Should Sampling Be Used? 1. When the new or improved brand is demonstrably superior or has distinct relative advantages 2. When an innovative product concept is difficult to municate by advertising alone 3. When promotional budgets can afford to generate consumer trial quickly 169。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–19 Sampling Charmin via a Fleet of Tractor Trailers Figure 169。 2023 SouthWestern, a part of Cengage Learning. All rights reserved. 16–12 Major ConsumerOriented Promotions Table 169。 2023 SouthWestern,
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