【正文】
) when will you feel intimidating, buying something online or in physical store? ? 2) why the customers abandon the purchase in other stores except circuit city ? ? 3)what lessons should we learn from the past? ? 4)how do you think the future about the clickand mortar? Answer the questions ? 5) from the text, please introduce some website about cars as new reintermediaries . do you know what kinds of special services can be provided from those website? ? 6)how to understand the meaning of “ providing intermediaries with a chance to profit from EC” ? ? 7)when the channel conflict will happen ? Difficulties Explanations ? P129– Although thousands of ……. ? P130First, the site educates customers… ? P133However, in many cases,….. ? P133Groups of disgruntled employees… New words (chapter four) Avatars (虛擬人 )網(wǎng)絡(luò)虛擬角色 Ad views 廣告瀏覽率 Advertising works 廣告網(wǎng)絡(luò) Advertorial 社論式廣告 Advocacy marketing Associated ad display 關(guān)聯(lián)顯示 Banner 橫幅(廣告) Banner exchanges 橫幅(廣告)交易 Banner swapping 橫幅(廣告)交換 Call center 呼叫中心 Chatterbots 聊天機(jī)器人 Click ratio