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【正文】 業(yè)結(jié)構(gòu)調(diào)整都遵從自由競(jìng)爭(zhēng)到壟斷競(jìng)爭(zhēng)的演變規(guī)律:“三四規(guī)則” 5 10 15 20 25 30 35 40 45 市場(chǎng)份額 3 2 1 企業(yè)實(shí)力 三個(gè)生存者 三個(gè)贏利者 掙扎者, 局部細(xì)分市場(chǎng)填補(bǔ)者 MS( 1) =4 * MS( 3) 公司戰(zhàn)略 Business Definition The business definition delineates economic boundaries. Cost sharing and customer sharing are the primary determinants of defining a business. High Cost Sharing Low Low High Customer Sharing One business (charge cards and credit cards) One business with potential for differentiation or niche position (Cross pens and BIC pens) Separate businesses with potential for cost leadership (oil and refinery byproducts) Separate businesses (beer and distilled spirits) Separate businesses with potential for bundling (touring quality microphones and speakers) One business with potential for substitution (milk cartons and glass milk bottles) Growth/Share Matrix Market Growth Market Share Star Cash Cow Dog
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