可口可樂(lè)的經(jīng)營(yíng)戰(zhàn)略(53(文件)
【正文】 Cola八、 戰(zhàn) 略分析（一） Why Coke Succeeded in the past這是一個(gè)應(yīng)用 80/20規(guī)則最完美的例子 .l 80/20 rulelTheButOnly），可樂(lè)公司自 80年代開(kāi)始的戰(zhàn)略經(jīng)營(yíng)調(diào)整和創(chuàng)新能夠說(shuō)明這個(gè)問(wèn)題。 ParetoruletheandcenturytheoutesHeretoof20%。20%of20%WhyatBusinesspaniesbrokeofdemonstratesbestrategyandofofsystempanytotherebygrowth.The new framework of business designThebusinessincustomercentric,productcentricexpansivenarrowlandscape。ratherperspectiveenvironment。important,4.strategicshareholderSelectionl(2)controll(4)involvesofgreatestprofitshouldmigratescustomersegments.(2) Value captureValuetheforforthancapturedsalesprogressive,anincludessolutions,refersabilityprofitthe(must)frommanycontrolalead,valuechain,astandard.(4) ScopeScopeactivitiesservicequestionactivitiestocustomerrelevant,profits,strategicinternaltranslatingabovebyinfiveinSobusinessallinmutuallyandpartsrequiresaotheraffectofdecisionmarketplacefourrequiredsystemtogeneratetoIisTheproductchoosingfactoownershipofproductincludingofTherecustomer“whyItprotectalicensing.(3) Strategic controlStrategicancillaryrepertoirefirmsservicethroughoncustomers.valuegetsdescribesoraasTheforholdwhichOrganizationalcapturel(3)growth.Strategic dimensions that drives shareholder value growthl(1)thatemphasisandfutureaaofthan2.thandimensions:1.itframeworkshareholdercustomersthewhichdesignthemarketplace.Thethethatbybusinesssuccess.oldbecauseDecember,Journalgoeffort.（二） Why thing go better at COKERickcauses。flowresultsthesomepredictablystatesEngland.inoflookingdiscover economistNecessarilyThe但是也并不是唯一的（ The一是質(zhì)量管理和對(duì)糖漿生產(chǎn)工藝進(jìn)行持續(xù)有效的管理；二是強(qiáng)有力的品牌意識(shí)，保持其在國(guó)際市場(chǎng)上長(zhǎng)盛不衰。ofcantstory,RemarkslTheObligation：在每一個(gè)地方，都要拿出贏利的一部分做社會(huì)公益事業(yè)。 5萬(wàn)員工，外籍員工只有 20人。price”.采用資本運(yùn)作等有效手段，增加股東的價(jià)值在可樂(lè)公司收購(gòu)了部分裝瓶商以后，出現(xiàn)了一些非常棘手的問(wèn)題，主要是：擴(kuò)大了可樂(lè)公司的資產(chǎn)規(guī)模，影響股東收益。tobasedastatementisdevotion(3)operatingthanthekeystrategy.theshareholderand目前，已經(jīng)在東歐、西歐、拉丁美洲、澳大利亞、東南亞等地建立了 （ 4）加快產(chǎn)品的系列化開(kāi)發(fā)。to大力發(fā)
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