商務(wù)企劃ppt模板之如何獲得風(fēng)投howtopitcha(文件)
【正文】 you MADE (= power) ? Describe why your Solution: – Makes your customers Happy – Does it better, different than anyone else ? “NICHE to WIN” (Customer Case Study can also go here) [ The Money Shot ] ? ? ? ? ? ? Demo Screen Shots Video ? PRACTICE! PRACTICE! PRACTICE! ? demo will FAIL have a backup (screenshots, local video, interpretive dance) ? expect to be interrupted [ The Money Shot ] ? ? ? ? ? ? Demo Screen Shots Video ? PRACTICE! PRACTICE! PRACTICE! ? demo will FAIL have a backup (screenshots, local video, interpretive dance) ? expect to be interrupted and remember: ? The Script is NOT your Slides – The Script is the FACE of your Audience 4. Market Size ? Bigger is Better ? Top Down = someone else reported it – Forrester, Gartner, Your Uncle 4. Market Size ? Bigger is Better ? Top Down = someone else reported it – Forrester, Gartner, Your Uncle ? Bottom Up = calculate users/usage/rev$ – Avg Txn = $X – Y customers in our market – Avg customer buys Z times per year – Market Size = $X * Y * Z annually = a big friggin’ – Market growing 100+% per year 5. Business Model (How Do You Make Money?) ? Describe Top 13 Sources of Revenue – Prioritize by Size or Potential ? Common Revenue Models: – Direct: emerce, subscription, digital goods – Indirect: advertising, lead gen, affiliate 6. Proprietary Technology / Expert
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