embracing an age of self-determination（英文版）(ppt 95頁(yè))(文件)
【正文】 mptynesters through online and offline programs, geared to help women reenter the workforce with today?s skills?” EVEolution EVEolution: Truth No. 2 If You?re Marketing to One of Her Lives, You?re Missing All the Others The Elderly Get Respect … and Take Charge 74/55 “At each stage of their lives, the needs and desires of the baby boomers have bee the dominant concerns of American business and popular culture. If you can anticipate the movement of the babyboom generation?s lifespan migration, you can see the future.” Ken Dychtwald, Age Wave Priorities: Aging/“Elderly” Experiences … Convenience … Comfort … Access … Respect! Aging/“Elderly” 2X growth rate $$$$$$$$$$$$ “I?m in charge!” Good source: Ken Dychtwald, Age Wave Our Biggest Industry: The Patient Gets Respect … and Takes Charge Health Care Tsunami Prevention/Wellness/Fitness Proactive Engineering/Gene “stuff”[BlockbusterBazooka to SpecificSniper?s Rifle] Holistic/Homeopathic/Nontraditional Patientcentric/Webled No waste [Healtheon/WebMD et al.] Etc. “Medicine looks likely to change more in the next 20 years than it has in the last 200.” British Medical Journal (111199) Alternative Medicine More visits than to physicians Same $$$ expenditure [approx $27B] Stanford study: 2/3 use alt therapies “This is the first time in Western medical history that we have had a movement that is consumer driven.”/Dr. Woody Merrell, Center for Health and Healing, Beth Israel Hospital, Manhattan. [Merrell: Process = Partnership.] Source: Barron?s/ “Online Medical Records Seen Empowering Patients” Source: Headline, Boston Globe, , re 1K docs and 700K patients CareGroup SoftWatch (MS) “Manage relationships across the healthcare continuum”/ Amir Kishon Establish erelationships with customers/retain customers/collect data Patients record info + receive feedback/ online access to nurses Community with others with MS Etc. Source: StartUp 1965: “ ?Doctor? will see you now. ?Doctor? will take care of you.” YES, NURSE. ME GOOD PUPPY DOG. 1995: “HMO will take care of you.” BULLSHIT. 2023: “I will take care of me. I?d like your expert help.” “Partner for Good Health” vs. “Savior for the Sick” Source: NPR/VPR Patientcentric* Health Care Wellness (Fix to prevent.) Partnership (“Tour guide” model.) Web (Info and support group availability RESPECT! (Mutual.) WOMEN RULE! *Not: HMOcentric, Employercentric, Insurercentric, Doccentric The Poor Get Respect And speaking of selfdetermination … Grameen Bank/Bangladesh “It?s not people who aren?t creditworthy. It?s banks that aren?t people worthy.” $ to [typical 1st loan: $15.] 98% recovery rate [94% to women] 1/3rd out of poverty。 if one defaults, no more loans to Group) No legal instrument 1st loan about $15 (housing loan after 3 successful 1year loans。 5 members。Brand Outside Strategy 7: Embracing an Age of SelfDetermination Emerson?s Back … with a vengeance! It?s scary! It?s cool! Gas from SelfDetermination Redux Micropower (fuel cells) … Microgrids … “Virtual Utilities” Sour
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