competitivestrategies（英文版）(文件)
【正文】 others “can’t do” Competitive advantage implies gaining the edge on others Organizations strive for sustainable petitive advantage and set the stage for petition—intense, moderate, or mild 169。 Prentice Hall, 2023 End Show 6 13 Traditional Approaches to Defining Competitive Strategy Table 62 Characteristics of Miles and Snow’s Adaptive (Competitive) Strategies Strategy Characteristics (continued) Analyzer ? ? ? Reactor ? ? ? ? Strategy of analysis and imitation Thoroughly analyzes new business ideas (products, services, markets) before deciding to jump in Watches for and copies the promising and successful ideas of prospectors Lacks coherent strategic plan Simply reacts to environmental changes Makes strategic adjustments only when finally forced to do so Unable to respond quickly to environmental changes because resourcescapabilities are lacking or are not developed or exploited properly 169。 Prentice Hall, 2023 End Show 6 15 Traditional Approaches to Defining Competitive Strategy Abell’s Competitive Strategies Figure 64 Competitive Market Scope Broad Narrow Level of Market Segment Differentiation High None Differentiated Undifferentiated Focus 169。 Prentice Hall, 2023 End Show 6 19 New Perspectives on Competitive Strategy Mintzberg’s Generic Competitive Strategies Figure 67 Differentiation Undifferentiated By Price By Marketing Image By Product Design By Product Quality By Product Support 169。 Prentice Hall, 2023 End Show 6 23 演講完畢，謝謝觀看！ 。 Prentice Hall, 2023 End Show 6 21 IMPLEMENTING, EVALUATING, AND CHANGING COMPETITIVE STRATEGY Responsibility of managing strategically doesn’t stop after implementation ? ? Evaluation of petitive strategy assesses: ? Various functional areas ? Activities
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