【正文】 .................................................................................4 建設性質(zhì) ................................................................................................................................................4 建設規(guī)模與主要建設內(nèi)容 ...................................................................................................................4 建設期限 ................................................................................................................................................6 投資規(guī)模及資金來源 ...........................................................................................................................6 項目效益 ...............................................................................................................................................6 可研報告編制依據(jù) .......................................................................................................................................7 國家政策／法規(guī) ....................................................................................................................................7 國家標準／規(guī)范 ....................................................................................................................................7 地方法規(guī) ................................................................................................................................................8 建設單位概況 .......................................................................................................................................9 法人代表基本情況 ................................................................................................................................9 主要技術(shù)經(jīng)濟指標 .......................................................................................................................................9 綜合評價 ..................................................................................................................................................... 10 結(jié)論與建議 ................................................................................................................................................ 10 第 2 章 項目建設背景及必要性 .............................................................................................. 11 項目建設背景 ............................................................................................................................................ 11 我國具備發(fā) 展生態(tài)觀光農(nóng)業(yè)的優(yōu)勢條件 ....................................................................................... 11 農(nóng)業(yè)生態(tài)觀光園向規(guī)模化、精品化、兩棲化發(fā)展 ...................................................................... 13 我國和區(qū)域政策對農(nóng)業(yè)生態(tài)觀光園的大力支持 ........................................................................... 14 項目建設的必要性 .................................................................................................................................... 17 加快傳統(tǒng)農(nóng)業(yè)向農(nóng)業(yè)高值轉(zhuǎn)化的產(chǎn)業(yè)體系，實現(xiàn)經(jīng)濟、生態(tài)、社會效益的最大化 ............ 17 轉(zhuǎn)變農(nóng)民增收方式，推動都市型現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展 .............................................................. 17 轉(zhuǎn)變傳統(tǒng)農(nóng)業(yè)生產(chǎn)結(jié)構(gòu)，保障農(nóng)民收入的需要 ........................................................................... 18 企業(yè)自身發(fā)展的要求 ........................................................................................................................ 18 第 3 章 建設條件 .................................................................................................................. 19 項目區(qū)位概況 ............................................................................................................................................ 19 地理位置 ............................................................................................................................................. 20 自然資源狀況 ..................................................................................................................................... 20 農(nóng)業(yè)生產(chǎn)經(jīng)營基本情況 ................................................................................................................... 20 本項目產(chǎn)業(yè)及項目關(guān)聯(lián)產(chǎn)業(yè)發(fā)展狀況 ........................................................................................... 21 項目建設地點選擇 ................................................................................................................................... 22 項目建設條件優(yōu)劣分析 ............................................................................................................................ 22 有利條件 ............................................................................................................................................. 22 目 錄 2 不利因素及解決方案 ........................................................................................................................ 23 第 4 章 市場分 析與銷售方案 .................................................................................................. 24 市場分析 ..................................................................................................................................................... 24 市場調(diào)查 ............................................................................................................................................. 24 （ 1）我國綠色農(nóng)產(chǎn)品消費市場的需求規(guī)模和供應狀況 ..................................................................... 24 （ 2）我國旅游消費市場的規(guī)模和容量以及發(fā)展趨勢 .......................................................................... 25 市場預測 ............................................................................................................................................. 27 市場營銷 ..................................................................................................................................................... 28 營銷策略 ............................................................................................................................................. 28 營銷方案 .............................................................................................................................