【正文】 能讓企業(yè)在短時(shí)間內(nèi)規(guī)模迅速擴(kuò)大，但這種貼牌生產(chǎn)的模式，企業(yè)對(duì)產(chǎn)品的把控力較弱，安全隱患較大。更嚴(yán)重的是，從19日起，從蕪湖到北京、廣州的物流干線就已停運(yùn)，本來(lái)有效分流發(fā)貨壓力的北京倉(cāng)、廣州倉(cāng)出現(xiàn)無(wú)貨可發(fā)，所有訂單全部集中到蕪湖總部，貨單再次出現(xiàn)滯后發(fā)出的現(xiàn)象。但其中潛伏的危機(jī)風(fēng)險(xiǎn)也十分巨大。 其次，到目前為止，三只松鼠是純互聯(lián)網(wǎng)營(yíng)銷(xiāo)，為了保證產(chǎn)品的新鮮度而放棄了線下分銷(xiāo)渠道，以至于線下市場(chǎng)被競(jìng)爭(zhēng)者占據(jù)，三只松鼠的這一做法著實(shí)有待商榷。 預(yù)測(cè)消費(fèi)需求，搶占未來(lái)市場(chǎng) 產(chǎn)品適銷(xiāo)對(duì)路，就能不斷地提高市場(chǎng)占有率增加銷(xiāo)售量，有利于企業(yè)改善經(jīng)營(yíng)管理，提高企業(yè)經(jīng)濟(jì)效益。大數(shù)據(jù)的數(shù)據(jù)分析決定投資回報(bào)率和成本的控制，三只松鼠通過(guò)這幾年的推廣已經(jīng)積累了大量的數(shù)據(jù)和經(jīng)驗(yàn)，在接下來(lái)的時(shí)間里，三只松鼠需要將已有的數(shù)據(jù)資料做進(jìn)一步的優(yōu)化，提前預(yù)測(cè)到市場(chǎng)需求變化，及時(shí)研究推出新產(chǎn)品并安排生產(chǎn)，提前一步搶占市場(chǎng)，進(jìn)而取得優(yōu)勢(shì)。動(dòng)漫的本質(zhì)是以多樣靈活的形式給受眾帶來(lái)身心聯(lián)動(dòng)的體驗(yàn)，使受眾獲得滿足感，因此，充滿娛樂(lè)因素的動(dòng)漫擁有獨(dú)特的經(jīng)濟(jì)價(jià)值，在此基礎(chǔ)上依靠獨(dú)特的發(fā)展路徑，不斷擴(kuò)展衍生品領(lǐng)域，形成了包括動(dòng)漫圖書(shū)、報(bào)刊、電影、電視、音像制品、舞臺(tái)劇以及與動(dòng)漫形象有關(guān)的服裝、玩具、電子游戲等衍生產(chǎn)品的生產(chǎn)和經(jīng)營(yíng)的產(chǎn)業(yè)。 完善企業(yè)管理 加強(qiáng)代工模式管理保證產(chǎn)品質(zhì)量目前國(guó)家對(duì)食品安全嚴(yán)抓，企業(yè)對(duì)產(chǎn)品更不能掉以輕心，要加強(qiáng)對(duì)供應(yīng)商篩選和監(jiān)控。對(duì)于中小企業(yè)建立和完善部門(mén)規(guī)章制度顯得尤為重要。2. 對(duì)職工進(jìn)行培訓(xùn)、指導(dǎo)，提高部門(mén)的團(tuán)隊(duì)能力。 雖然整個(gè)公司在短期內(nèi)獲得了飛速發(fā)展，也因此留下了種種隱患。充足的投資現(xiàn)金流，為未來(lái)擴(kuò)大生產(chǎn)規(guī)模及技術(shù)革新提供了強(qiáng)有力的支持。整個(gè)宏觀環(huán)境的改善有利于松鼠公司專(zhuān)注于同行業(yè)的競(jìng)爭(zhēng)，提高自身競(jìng)爭(zhēng)力。因?yàn)閲?guó)內(nèi)的電商惹逐漸開(kāi)始趨于理性，消費(fèi)者對(duì)于電商企業(yè)的的要求也越來(lái)越高。 不管是純線上銷(xiāo)售也好，O2O模式也好，本質(zhì)都是提前把握好消費(fèi)者購(gòu)物的路徑，給他們帶去便利。本文從初稿到最終完成，其中幾易其稿，每一次修改都是在張老師的指導(dǎo)下完成的，她的建議往往一針見(jiàn)血，處處閃爍著真知灼見(jiàn)，鞭策著我不斷思考、不斷探索，不敢有絲毫懈怠。 Hospitality Marketing: fantasy, feeling and fun, International Journal of Contemporary Hospitality Management, 16(6), pp. 482 495附錄A In recent years, there has been increased interest in building and enhancing customer experience among researchers and practitioners. Companies are shifting their attention and efforts from premium prices or superior quality to memorable experiences. Also, the value created by memorable or unique customer experiences and emotions exert significant impact on organizational performance in terms of customer satisfaction, retention and loyalty. Experiential marketing is the new approach which views marketing as an experience and treats consumption like a total experiment, by taking cognizance of the rational and emotional aspects of consumption using eclectic methods. We are in the era of ‘experience economy’ and the main concern and preoccupation of proactive organization is how to create total experience and unique value system for customers, which necessitate the need to understand the life of customer from perspective of their shopping experience. Experiences is inherent in the mind of everyone, and may result into physical, emotional, and cognitive activities which invariably may generate strong feelings that the customer might take away. Experience tends to e from the interaction of personal minds and events, and thus no two experiences may be the same in any occasion (Schmitt, 1999). Schmitt (2003) distinguishes between five types of experience that marketers can create for customers to include。 good, bad or indifferent. In other word, exchange of goods or services always es with an experience (Carbone and Haecke, 1994) whilst shopping encounters for instance, even for a mundane product or service provide an opportunity for emotional engagement (Berry and Carbone, 2007) The growing significance of experiential marketing has resulted into diverse and fascinating study on the concept (. Csikzentmihalyi, 1997。 Arnould et al., 2002。 Gobe and Zyman, 2001). Experiential retail strategies facilitate the creation of emotional attachments, which help customers obtain a higher degree of possessive control over instore activities (Schmitt, 2003). These strategies allow consumers to bee immersed within the holistic experience design, which often creates a flow of experiences (Csikszentmihalyi, 1997). Affective reaction based on an interaction with an object can be described as a person’s subjective perception or judgment about whether such interaction will change his or her core affect or his or her emotion toward the object. Cognitive reaction toward interacting with the object involves cognitive reasoning or appraisal, and is a consumer assessment of the purchase implications for his/her well being. Cognitive and affective reactions towards an object can be quite different, for example: one might appraise taking garlic as good and useful for one’s health, nevertheless, one can at the same time consider it unpleasant due to its smell and taste. Experiential events can turn out to create both consumer and consumption experiences and can by far more effective in attaining munication goals. Caru and Cova (2003) conceptualization of exp。 responses to experiential marketing in modern retail outlets and analyze the effect of experiential marketing on consumer behavior. Experience as defined within the realm of management is a personal occurrence with emotional significance created by an interaction with product or brand related stimuli (Holbrook and Hirschman, 1982). For this to bee experiential marketing the result must be “something extremely significant and unforgettable for the consumer immersed in the experience” (Caru and Cova, 2003, p. 273). According to Schmitt (1999) experiential marketing is how to get customers to sense, feel, think, act, and relate with the pany and brands. Customer satisfaction is a key oute of experiential marketing and is defined as the “customer fulfillment response” which is an evaluation as well as an emotionbased response to a service. It is an indication of the customer’s belief on the probability or possibility of a service leading to a positive feeling. And positive affect is positively and negatively related to satisfaction (Liljander and Strandvik, 1997). Experiential marketing involves the marketing of a product or service through experience and in the process the customer bees emotionally involved and connected with the object of the experience (Marthurs, 1971). A well designed experience engages the attention and emotion of the consumer, and bees memorable and allows for a free interpretation, as it is nonpartisan (Hoch, 2002). In contrast to traditional marketing which focuses on gaining customer satisfaction, experiential marketing creates emotional attachment for the consumers (McCole, 2004). The sensory or emotional element of a total experience has a greater impact on shaping consumer preferences than the product or service attributes Zaltman (2003). The benef