《百勝收購小肥羊》ppt課件(文件)
【正文】 a Design Digital Content amp。 Contents mall developed by Guild Design Inc. Click to edit title style Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here CEO ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here LOGO Your pany slogan in here Thank You! 。 Contents mall developed by Guild Design Inc. Text Click to edit title style 1. Describe contents for a Chart Description of the pany’s sub contents Description of the pany’s sub contents 2. Describe contents for a Chart Description of the pany’s sub contents Description of the pany’s sub contents Title Title Title Title Chart Title in here text in here text in here text in here text in here Click to edit title style Description of the contents Description of the contents Description of the contents ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. 1. Description of the pany’s sub contents Click to edit title style ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. 120% Description of the contents 140% Description of the contents Title in here Click to edit title style ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. Click to add Text Click to add Text Click to add Text Click to add Text Click to edit title style ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. Description of the contents Description of the contents Description of the contents Description of the contents Description of the contents Description of the contents Click to edit title style ThemeGallery is a Design Digital Content amp。 可口可樂收購匯源 vs百勝收購小肥羊 不同之處 發(fā)生的時點不同，背景改變，品牌危機沒有以前大 百勝收購小肥羊的輿論壓力比可口可樂收購匯源小 小肥羊被收購前面臨盈利能力增速放緩瓶頸 小肥羊所處的餐飲行業(yè)集中度低于匯源所處的飲料行業(yè) 不同點 經(jīng)營者集中審查 國家安全審查 ? 中國餐飲業(yè)高度市場化 ? 小肥羊目前市場份額不足1/1000 ? 被收購后也不能獲得支配地位 ? 中國餐飲市場分散，需要集約化整合 ? 政府目前已明確提出鼓勵外資并購，百勝收購小肥羊面對的外部政策因素更開放 ? 對比當(dāng)年可口可樂收購匯源一案，可口可樂是美國文化的標(biāo)志，而百勝并沒帶有很強烈的政治和文化符號。按中間價 7港元 /股計算，如果收購成功，即使不完全出售，張鋼也可以輕松套現(xiàn)上億元。 一石三鳥：“你情我愿的交易” 套現(xiàn)工具 百勝的利益 增長點 對中國餐飲市場的沖擊 進(jìn)一步擴大在中國餐飲市場的市場份額 加速中國餐飲業(yè)的品牌化、標(biāo)準(zhǔn)化；也有
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