《百勝收購(gòu)小肥羊》ppt課件(文件)
【正文】 a Design Digital Content amp。 Contents mall developed by Guild Design Inc. Click to edit title style Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here Text in here CEO ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here ? Your text in here LOGO Your pany slogan in here Thank You! 。 Contents mall developed by Guild Design Inc. Text Click to edit title style 1. Describe contents for a Chart Description of the pany’s sub contents Description of the pany’s sub contents 2. Describe contents for a Chart Description of the pany’s sub contents Description of the pany’s sub contents Title Title Title Title Chart Title in here text in here text in here text in here text in here Click to edit title style Description of the contents Description of the contents Description of the contents ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. 1. Description of the pany’s sub contents Click to edit title style ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. 120% Description of the contents 140% Description of the contents Title in here Click to edit title style ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. Click to add Text Click to add Text Click to add Text Click to add Text Click to edit title style ThemeGallery is a Design Digital Content amp。 Contents mall developed by Guild Design Inc. Description of the contents Description of the contents Description of the contents Description of the contents Description of the contents Description of the contents Click to edit title style ThemeGallery is a Design Digital Content amp。 可口可樂(lè)收購(gòu)匯源 vs百勝收購(gòu)小肥羊 不同之處 發(fā)生的時(shí)點(diǎn)不同，背景改變，品牌危機(jī)沒(méi)有以前大 百勝收購(gòu)小肥羊的輿論壓力比可口可樂(lè)收購(gòu)匯源小 小肥羊被收購(gòu)前面臨盈利能力增速放緩瓶頸 小肥羊所處的餐飲行業(yè)集中度低于匯源所處的飲料行業(yè) 不同點(diǎn) 經(jīng)營(yíng)者集中審查 國(guó)家安全審查 ? 中國(guó)餐飲業(yè)高度市場(chǎng)化 ? 小肥羊目前市場(chǎng)份額不足1/1000 ? 被收購(gòu)后也不能獲得支配地位 ? 中國(guó)餐飲市場(chǎng)分散，需要集約化整合 ? 政府目前已明確提出鼓勵(lì)外資并購(gòu)，百勝收購(gòu)小肥羊面對(duì)的外部政策因素更開(kāi)放 ? 對(duì)比當(dāng)年可口可樂(lè)收購(gòu)匯源一案，可口可樂(lè)是美國(guó)文化的標(biāo)志，而百勝并沒(méi)帶有很強(qiáng)烈的政治和文化符號(hào)。按中間價(jià) 7港元 /股計(jì)算，如果收購(gòu)成功，即使不完全出售，張鋼也可以輕松套現(xiàn)上億元。 一石三鳥(niǎo)：“你情我愿的交易” 套現(xiàn)工具 百勝的利益 增長(zhǎng)點(diǎn) 對(duì)中國(guó)餐飲市場(chǎng)的沖擊 進(jìn)一步擴(kuò)大在中國(guó)餐飲市場(chǎng)的市場(chǎng)份額 加速中國(guó)餐飲業(yè)的品牌化、標(biāo)準(zhǔn)化；也有
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