【正文】 Culture difference is another significant element in designing label. For example, sales of a highly successful brand of canned beer suddenly dropped in a certain part of Central Africa, coinciding with a change in the size and shape of the can containing the beer. It turned out that the old cans were widely used as oil lamps and for a variety of other strange purpose. The new cans could not be adapted in these ways. Labeling has been affected in recent times by unit pricing, open dating and nutritional labeling. The Nutritional Labeling and Educational Act of 1990 required sellers to provide detailed nutritional information on food products, and it regulated the use of healthrelated terms such as low fat, light, and high fiber. Sellers must ensure that their labels contain all the required information. Next Reading B Task 1 Read the passage and decide whether the following statements are true (T) or false (F). Back T F T T F Unit 6 Packing Reading B Task 2 Match the following terms with their Chinese meanings. Back Unit 6 Packing Reading B Task 3 Translate the following passage into Chinese. Back Unit 6 Packing 貨物價格通常包括包裝費用。任何對合同規(guī)定的有關(guān)包裝問題的修改，雙方都應(yīng)商談后再進行包裝。 對內(nèi)部包裝的要求越來越高，主要集中在顏色鮮艷、設(shè)計新穎和易于攜帶這幾個方面。 (3) Special directions or warnings. For example, various warnings are to be stenciled on the packages for the benefit of both the owner and the carrier, such as THIS SIDE UP, DO NOT DROP, and OPEN THIS SIDE. Requirement for inner packing is increasingly high, with beautiful color, creative design and convenient handling as its chief concern. The primary motive for inner packing is to promote the sales of the particular goods. Details such as manner of packing, kinds of packing materials and the burden of packing cost should be unmistakably stipulated in the contract concerned and strictly observed by both the selling side and the buying side. Letter about packing issues should be concise and clear. Any changes regarding packing stipulated in the contract should be mutually discussed and determined before packing. Unit 6 Packing 外部包裝必須突出明顯的標(biāo)識以便于貨物的確認和運輸。另外還有一種包裝稱作“中性包裝”。運輸包裝不僅僅要足夠結(jié)實，從而避免貨物的損壞，而且還要防盜、易于存儲和裝卸。包裝不僅起到了保護的作用，還對貨物的裝卸、存儲提供了方便，并可以防止貨物失竊的發(fā)生。新職業(yè)英語 深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國語學(xué)院 Warmingup Reading A Listening Speaking 4 1 2 3 Reading B 5 Writing 6 Project 7 Vocabulary and Structure 8 Back Next Home Unit 6 Packing Warmingup Task 1 Discuss with your classmates and point out the meaning of the following packing marks. Do you know other packing marks? Next Unit 6 Packing Use No Hooks 勿用吊鉤 Do Not Crush 切勿擠壓 Keep Away From Heat 遠離熱源 This Side Up 此端向上 Poison 有毒品 Warmingup Home Task 2 Besides the following functions of the packing, do you know others? Unit 6 Packing Home Reading A Text Task 1 Task 2 Task 3 Task 4 Background Information Unit 6 Packing Background Information Packing is of particular importance in foreign trade because ocean voyages may be most damaging to the goods that are not properly packed. Accident, rough weather, unloading, reloading and pilferage, everything on the way has to be taken into consideration to ensure the safe arrival of the goods. Different types of goods— goods subject to breakage, goods subject to moisture, goods with still other special treatment in transit— require different types of packing. That’s why some large export forms have a special department for export packing and the whole question is under regular review. Many firms employ special export packers or forwarding agents to do their packing for them. Back Reading A Task 1 Before reading the passage, see how much you know about packing by answering the following questions. Back 1. What is the purpose of packing? 2. How many types of packing are usually used in international trade? Unit 6 Packing Packing serves as a form of protection, facilitates loading, unloading and storage, and prevents pilferage。此外，包裝還能促進商品的銷售。銷售包裝主要是為了促進銷售。這種包裝外表沒有貨物原產(chǎn)國的標(biāo)示，也沒有原產(chǎn)商標(biāo)，目的是逃避進口國的關(guān)稅或滿足買方的特殊要求。出口包裝主要有三種主要的標(biāo)識： （ 1）收貨人的標(biāo)識，包括收貨人首寫字母，通常寫在正方形、圓形、三角形或菱形圖案內(nèi)，此外還要注明目的港； （ 2）官方要求的所有正式標(biāo)示。內(nèi)部包裝的主要目的是促進特殊商品的銷售。 Back Reading A Task 2 R