【正文】 ....................................................................................... 10 山東財(cái)經(jīng)大學(xué) 東方學(xué)院 本科畢業(yè)論文（設(shè)計(jì)） 1 1 引 言 隨著互聯(lián)網(wǎng)的迅速發(fā)展，對外貿(mào)易的形式更加多樣化，跨境電子商務(wù)在貿(mào)易中的作用越來越凸顯，商務(wù)部《“十二五”電子商務(wù)發(fā)展指導(dǎo)意見》中指出，至 2021 年應(yīng)用電子商務(wù)完成的進(jìn)出口貿(mào)易額將占我國當(dāng)年進(jìn)出口貿(mào)易總額的 10％以上，跨 境電子商務(wù)在我國對外貿(mào)易中的重要性將進(jìn)一步提升。 理論基礎(chǔ) 小微外貿(mào)企業(yè)的界定 2021 年 3 月，中國出口信用保險(xiǎn)公司推出 “小微企業(yè)信保易” 承保方案，該方案將小微外貿(mào)企業(yè)界定為“上一年度出口額 300 萬美元以下的出口企業(yè)或符合《關(guān)于印發(fā)中小企業(yè)劃型標(biāo)準(zhǔn)規(guī)定的通知》認(rèn)定標(biāo)準(zhǔn)的出口企業(yè)”。 因小微外貿(mào)企業(yè)規(guī)模小，企業(yè)人員少，其組織管理形式也比較簡單，可分為個體型、職能結(jié)構(gòu)型和簡單直線型。在電子商務(wù)的 B2B 模式下，企業(yè)運(yùn)用電子商務(wù)以廣告和信息發(fā)布為主，利用電子商務(wù)平臺進(jìn)行產(chǎn)品營銷，節(jié)約了尋找及聯(lián)系客戶的時(shí)間，為企業(yè)節(jié)省了成本，并且能夠更好的了解客戶需求，為客戶服務(wù)，提高企業(yè)的國際競爭力。我國跨境電子商務(wù)主要分為企業(yè)對企 業(yè)（即 B2B）和企業(yè)對消費(fèi)者（即 B2C）的貿(mào)易模式。 電子商務(wù)在國際貿(mào)易企業(yè)中的應(yīng)用 在傳統(tǒng)的國際貿(mào)易活動中有較多環(huán)節(jié)， 且實(shí)際操作不但周期長、 過程復(fù)雜而且效率很低， 在國際貿(mào)易業(yè)務(wù)不斷發(fā)展的形勢下很難滿 足其要求。 公司現(xiàn) 有外貿(mào)業(yè)務(wù)員 4 名，總經(jīng)理一名，管理結(jié)構(gòu)為簡單直線型，具有小微外貿(mào)企業(yè)的典型特征，對于剛剛成立的微型外貿(mào)企業(yè)來說，該公司非常具有代表性。 阿里巴巴國際站主要給企業(yè)提供一個產(chǎn)品營銷的平臺。根據(jù)點(diǎn)擊的此定義，以下是公司近 6 個月信息的點(diǎn)擊情況。如買家搜索后，對產(chǎn)品或公司發(fā)送的有效詢盤量；或者買家收藏了公司 的全球旺鋪 /企業(yè)網(wǎng)站，或者通過其他外部搜索等渠道找到公司或產(chǎn)品，直接發(fā)送的有效詢盤量。雖然阿里巴巴國際站是全球最大的 B2B 交易市場，占據(jù)絕對優(yōu)勢的市場份額，但不能僅僅依靠這一個電子商務(wù)平臺來進(jìn)行產(chǎn)品的營銷。阿里巴巴平臺對信息的展示采用分頁顯示的方式，產(chǎn)品信息只有排名在前者才能被商家第一時(shí)間搜尋到，許多高質(zhì)量的同產(chǎn)品信息往往占據(jù)前頁的資源，而排名落后的產(chǎn)品信息則淹沒在眾多信息之中，產(chǎn)品信息的針對性大大減弱。雖然有定期的阿里巴巴后臺應(yīng)用的培訓(xùn)，但員工學(xué)習(xí)的效率不高，沒有及時(shí)的考評制度和績效考核。 企業(yè)在對電子商務(wù)的建設(shè)上缺乏戰(zhàn)略規(guī)劃 這主要是企業(yè)的核心領(lǐng)導(dǎo)人對于電子商務(wù)的認(rèn)識不足。如果沒有良好的信用機(jī)制和法律制度來作為保障，這也會稱為小微外貿(mào)企業(yè)運(yùn)用 電子商務(wù)的一個障礙因素。 3. 淄博博山國瑞機(jī)械制造廠國際 網(wǎng)絡(luò)營銷的對策分析 提高電子商務(wù)平臺的利用率 加強(qiáng)本行業(yè)電子商務(wù)平臺的利用 基于淄博博山國瑞機(jī)械制造廠目前利用電子商務(wù)平臺單一化問題，企業(yè)應(yīng)加大對本行業(yè)跨境電子商務(wù)平臺的利用，在相關(guān)的電子商務(wù)網(wǎng)站上注冊會員，如加大廣告宣傳和推廣的投入力度，形成自己固定的本行業(yè)的電子商務(wù)平臺進(jìn)行網(wǎng)絡(luò)營銷。 大力培養(yǎng)電子商務(wù)人才 政府加大政策扶持力度 小微企業(yè)由于自身規(guī)模小，工作環(huán)境較差，不能很好地吸引到優(yōu)秀的人才，政府山東財(cái)經(jīng)大學(xué) 東方學(xué)院 本科畢業(yè)論文（設(shè)計(jì)） 9 可以實(shí)施相應(yīng)政策，對回原生源地縣級及以下單位就業(yè)的畢業(yè)生給予相應(yīng)的補(bǔ)助，幫助小微企業(yè)吸引更多的優(yōu)秀人才。 制定企業(yè)利用電子商務(wù)營銷的戰(zhàn)略 針對這一問題，實(shí)際要解決的是要讓企業(yè)的領(lǐng)導(dǎo)人懂得網(wǎng)絡(luò)營銷的重要性，加強(qiáng)企業(yè)領(lǐng)導(dǎo)人對相關(guān)知識的學(xué)習(xí)，各地的外貿(mào)協(xié)會也要加強(qiáng)對這些企業(yè)領(lǐng)導(dǎo)人的培訓(xùn)和企業(yè)戰(zhàn)略規(guī)劃的指導(dǎo)，使小微外貿(mào)企業(yè)在電子商務(wù)的應(yīng)用上走上正規(guī)化和專業(yè)化。任何市場都有其特定的規(guī)則和規(guī)律，企業(yè)要根據(jù)不同市場的特點(diǎn)來制定相應(yīng)的產(chǎn)品策略、價(jià)格策略、 分銷策略以及促銷策略，即 4P。在整個論文的寫作期間，朱老師始終都耐 心的給我?guī)椭椭笇?dǎo)，使我對論文的結(jié)構(gòu)和思路更加明確，及時(shí)反思和改正論文中出現(xiàn)的問題，不斷完善我的論文。s annual National Day for Eye Care, the China Youth Development ServiceCenter and Zhejiang Medicine, a leading listed Chinese pharmaceutical pany, jointlyannounced the kickoff of the about one month, a questionnaire piled by top eye care medical experts in China willbe distributed through multiple online partners, including , as well asthrough offline survey events held in universities, middle schools and primary schools acrossthe report will be released based on the survey statistics and analysis, and most importantly,guidelines for parents and youth on how to care for the eyes and prevent myopia — agrowing problem in China39。s smoggy days. If the smog is severe, I39。s Pink Revolution, an annual campaign that seeks to raise awareness and funds for breast cancer research, the hotel recently announced. A major sponsor of the campaign for three years in a row, Conrad Macao has pledged to donate a portion of its proceeds to the fund, includ ing those collected from selling its popular bear and rubber duck merchandise, in limited pink editions. Pink is the theme for floral arrangements and decorations in the hotel in October. In addition, on Fridays that month, members of the management and staff will add something pink to their uniforms, regular s and handwritten guest cards. Breast cancer is the most prevalent type of cancer among women in Hong Kong and is also of significant concern in Macao and around the world, regardless of age, general manager Bede Barry said in a statement. The hotel has enlisted the support of a number of international and local celebrities to help drive the cause, including South Korean actor Jung Suk Won. This year, a lucky guest who stays at the hotel during the campaign and also donates money for the cause will win a necklace specially designed by Arte Madrid, a Spanish jewelry brand. Women should strive to balance quality of work and life, and have children at a young age. As a doctor I see much suffering because of this imbalance. Xiao Ying, 36, works for a large law firm. Her job means lots of travel, a heavy caseload and a large number of meetings, so her schedule is hectic. She has been pregnant twice, but had abortions on both occasions because she felt her busy, highpressure career wasn39。s ancient tradition. ... It is not about exercise but to discover the sense of oneness with yourself, the world and nature.Zarthoshtimanesh, who runs his own yoga center, Iyengar Yogabhyasa, in the Indian financial capital of Mumbai, says: Chinese students are very respectful. For me, all students are the same no matter what their race is and where they e from. The most important thing is to remove mental walls. Zarthoshtimanesh learned yoga from the late Yogacharya Iyengar and traveled with the master to different countries. Consulate General of India in southern China39。s team of more than 550 chefs. Many of the franchise39。t hesitate to resign from a fivestar hotel to work in the new restaurant with just five chefs, eager to explore the excitement of a life that had yet to unfold. Since that Shanghai launch, Blue Frog has opened 24 branches in seven cities across China, including Beijing, Tianjin, Chongqing and Nanjing in Jiangsu province. The new men