【正文】 提高 ，面對(duì)緊縮的市場，還得虧本耕作，有時(shí)收獲甚至無法滿足生活之必須。在贊美中國飲食文化博大精深五彩斑斕之際，對(duì)其質(zhì)量，卻不勝唏噓。 1 “綠營”有機(jī)肥開發(fā)有限公司 “挑戰(zhàn)杯”策劃方案 有機(jī)農(nóng)業(yè)的發(fā)展 20211223 隊(duì)名：“初民” 隊(duì)長：李全 成員組成：魏蘇丹，陳芬，高望，王剛 指導(dǎo)老師：邢崗 2 摘要 .................................................................................................................................... 5 ........................................................................................................................... 6 公司描述 ................................................................................................................. 6 市場 ........................................................................................................................ 6 投資與財(cái)務(wù) ............................................................................................................. 6 組織與人力資源 ...................................................................................................... 6 ........................................................................................................................... 7 產(chǎn)業(yè)背景 ................................................................................................................. 7 本項(xiàng)目對(duì)減少養(yǎng)殖業(yè)污染的作用 .................................................................... 7 本產(chǎn)品推廣為綠色農(nóng)業(yè)發(fā)展打下基礎(chǔ) ............................................................. 8 項(xiàng)目發(fā)展前景 .......................................................................................................... 9 肥料市場發(fā)展動(dòng)態(tài)及趨勢 ............................................................................... 9 有機(jī)肥未來市場需求 ...................................................................................... 9 有機(jī)肥的推廣 ............................................................................................... 10 項(xiàng)目產(chǎn)品的優(yōu)點(diǎn)及技術(shù)指標(biāo) .......................................................................... 10 相關(guān)技術(shù)及認(rèn)證 ..................................................................................................... 10 技術(shù) ............................................................................................................. 10 認(rèn)證 ............................................................................................................. 11 .......................................................................................................................... 12 市場現(xiàn)狀 ................................................................................................................ 12 市場容量 ...................................................................................................... 13 市場前景 ...................................................................................................... 14 市場特征 ................................................................................................................ 14 購買決策過程 ......................................................................................................... 14 目標(biāo)市場 ................................................................................................................ 15 市場細(xì)分 ................................................................................................................ 15 已開發(fā)并使用有機(jī)肥的市場 .......................................................................... 15 未開發(fā)有機(jī)肥市場 ........................................................................................ 15 項(xiàng)目產(chǎn)品競爭力分析 .............................................................................................. 15 市場競爭與產(chǎn)品市場價(jià)格 .............................................................................. 15 本產(chǎn)品優(yōu)劣勢分析 ........................................................................................ 16 ..................................................................................................... 19 產(chǎn)品市場供應(yīng)狀況 ........................................................................................ 19 市場需求分析 ............................................................................................... 20 .......................................................................................................................... 20 產(chǎn)品策略 ................................................................................................................ 21 產(chǎn)品要求 ...................................................................................................... 21 產(chǎn)品包裝 ...................................................................................................... 21 產(chǎn)品服務(wù) ...................................................................................................... 21 產(chǎn)品品牌 ...................................................................................................... 21 定價(jià)策略 ................................................................................................................ 22 銷售渠道 ................................................................................................................ 22 促銷策略 ................................................................................................................ 22 前期準(zhǔn)備工作 ...................................................................................................... 23 推廣策略 ............................................................................................................. 23 人員推銷 ...................................................................................................... 23 廣告 ............................................................................................................. 23 公關(guān) .............................................................