【正文】 y marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.obsessed with online shopping at certain Web sitesB.invite constant conflicts with passionate consumersB.s experience is cited as an example of ________. A.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點。 （2）考查推理判斷。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時候，就會影響企業(yè)，從而對企業(yè)營銷產(chǎn)生不利的影響。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費者會試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽面臨風(fēng)險。故選A。 s China sales rocketed more than 20% in the final quarter of 2018, and experts say that39。 He pointed out that some Chinese panies encouraged employees to buy Huawei phones late last year. The moves were a gesture of support after the firm39。Huawei39。 Because the pany39。Because the government encourages people to buy Huawei devices.D.s chief financial officer was arrested in Canada due to the US39。s chief financial officer.D.reduced greatly to.C.remained steady.（4）Why is Huawei39。s success is only limited within China mainland.C.根據(jù)第二段中的The latest tension between the US and China raised the patriotism(愛國主義) in Chinese consumers, 可知中國消費者的愛國主義被喚起，華為在中國的銷售量大增。s chief financial officer was arrested in Canada in early December at the request of the United States. ”可知華為的首席財務(wù)官因美國的要求在加拿大被捕。故選C。 【點評】本題考點涉及細節(jié)理解和詞義猜測兩個題型的考查，是一篇社會現(xiàn)象類閱讀，考生需要準(zhǔn)確捕捉細節(jié)信息，并根據(jù)上下文進行推理，歸納，從而選出正確答案。 A decade ago, colored lights danced around the living room on New Year39。s about letting go of the familiar and diving headlong (迅猛地) into the unfamiliar.s unhappiness on New Year39。The information received from her family.D.Set challenging goals for the next year.B.s the main purpose of writing the passage? A.To show how she got through a hard time.C.根據(jù)上文In the years since that painful season, I have e to look back upon New Year39。故選A。12月中旬，我和丈夫被告知，他得了癌癥，即將去世。根據(jù)第五段中I find that each year I have to step out of the version of me that suited the year that is ending and ease into the version of me who will rise to the goals I am holding for myself for the year ahead.（我發(fā)現(xiàn)，每一年我都必須走出即將結(jié)束的已經(jīng)適應(yīng)一年的自己的版本，輕松地進入我將為未來的一年實現(xiàn)自己的目標(biāo)的版本。根據(jù)文章主要內(nèi)容可知，作者分享自己的經(jīng)歷和對新年夜的看法，故推知作者的寫作目的是為了分享自己對于新年夜的看法和觀點。理解題干，在原文找到對應(yīng)段或具體到對應(yīng)上下文，歸納總結(jié)答案。 There is good news for students of vocational(職業(yè)的) colleges in China: The government has announced plans to develop modern vocational education.s Congress on March 5, Premier Li Keqiang spoke of the need to accelerate the development of modern vocational education to ease the pressure in the job market and meet the demand for skilled workers and technicians. In Switzerland, the apprenticeship(學(xué)徒制) system is popular. Two thirds of Swiss students start vocational education after finishing middle school, reported The Telegraph. Many have academic and vocational training at the same time. They work as apprentices in a pany for three or four days a week and study in school for the rest of the time. The experience of these countries shows vocational schools can cooperate with employers to better prepare students for the 。t recruit qualified technicians even with high salaries.re many vocational colleges in China. This es after the news of the large shortfall(不足) in highlevel technicians, despite the fact that China has millions of technical workers, according to China Daily. 【點評】考查學(xué)生對語篇的理解能力。故選D。故選B。根據(jù)第一段But I wasn39。）以及下文to the endless mitments that fill our daily lives and a chance to reflect可知，新年前夜讓我們停止無休止的日常生活，也有了反思的機會。To remind us that uncertainty is part of life.【答案】 （1）A（2）B（3）D（4）C 【解析】【分析】本文主要論述了作者對于新年夜的看法，作者認為在新年應(yīng)該想想過去，為未來做好準(zhǔn)備。s Eve.Spend more time with family members.D.s the author39。The pressure she faced in her work.B.Tradition.（2）What39。Meaning.Beginning.Stop. Last year at this time, I sat in a chair in southern France and drank in the stillness(沉靜) and beauty of the countryside around me. The three children and I had brought into this world talked and laughed around the table beside me as we enjoyed a lunch of bread and cheese. In many ways, New Year39。 New Year39。s Eve as an ending and a beginning. New Year39。t feeling happy. In midDecember, my husband and I had been informed that he had cancer and that he was going to die. He had less than a year left, the doctors said.根據(jù)倒數(shù)第二段中的“Chinese consumers love its flagship, highend phones because they have great cameras, cutting edge technology and cost less than the latest iPhones, according to analysts. ”可知中國消費者對華為的智能手機很滿意。 （3）考查詞義猜測。 （2）考查細節(jié)理解。Because Chinese consumers are quite satisfied with Huawei smartphones.【答案】 （1）B（2）A（3）C（4）D 【解析】【分析】本文是一篇說明文，介紹了華為公司在手機市場日益縮小的中國仍然火爆的原因。Because Huawei has the largest smartphone market in the world.B.s chief financial officer is unfair.（3）How do you understand the underlined word in the fifth paragraph? A.All Chinese panies showed their support to Huawei with their purchase.C.s overall market for smartphones is getting bigger.（2）What can we conclude from the third paragraph? A.Because Chinese consumers39。It also benefited from the troubles this year at ZTE (ZTCOF), a rival Chinese smartphone and telemunications equipment maker. ZTE was banned by the US government from buying vital American parts for months last year.（1）Why did Huawei39。s success in China, the world39。s sales plunged almost 20%.s biggest smartphone maker by nex