農(nóng)場(chǎng)銷售工作計(jì)劃書與農(nóng)委信息化工程工作方案匯編-wenkub
2024-11-22 02 本頁面
【正文】 二）市場(chǎng)狀況分析 ................................................................................................. 5 （三）產(chǎn)品狀況分析 ................................................................................................. 5 （四）競爭對(duì)手分析 ................................................................................................. 6 （五）淄博市都市農(nóng)業(yè)長廊規(guī)劃.............................................................................. 12 二、開心農(nóng)場(chǎng)項(xiàng)目 SWOT 分析............................................. 13 （一）現(xiàn)狀分析 ...................................................................................................... 13 （二）項(xiàng)目 SWOT 分析 .......................................................................................... 13 三、營銷戰(zhàn)略選擇與分析 ............................................... 15 （一）文化營銷定位策略 ........................................................................................ 16 （二）差異化的都市農(nóng)業(yè)產(chǎn)品策略 .......................................................................... 17 （三）差別定價(jià)策略 ............................................................................................... 18 四、品牌宣傳策略..................................................... 19 （一）品牌現(xiàn)狀 ...................................................................................................... 19 （二）品牌定位 ....................................................................................................... 19 （三）宣傳策劃 ...................................................................................................... 20 （四）活動(dòng)策劃 ...................................................................................................... 21 五、活動(dòng)時(shí)間安排..................................................... 21 （一）準(zhǔn)備階段 ...................................................................................................... 21 （二）實(shí)施階段 ...................................................................................................... 22 六、費(fèi)用預(yù)算 ........................................................ 22 （一）報(bào)紙廣告 ...................................................................................................... 22 （二）宣傳單頁 ..............................................................................
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