汽車美容商業(yè)計(jì)劃書-wenkub
2022-12-26 16:06:23 本頁(yè)面
【正文】 ... 4 商業(yè)模式（盈利模式） .............................................................................................. 5 投資收益評(píng)價(jià) ............................................................................................................. 5 市場(chǎng)分析 ........................................................................................................................ 5 市場(chǎng)定位與目標(biāo)客戶 .................................................................................................. 6 市場(chǎng)預(yù)測(cè)（市場(chǎng) 占有率） .......................................................................................... 6 競(jìng)爭(zhēng)分析 .................................................................................................................... 6 項(xiàng)目 SWOT 分析 ........................................................................................................ 7 營(yíng)銷策略 ...................................................................................................................... 8 產(chǎn)品特征 .................................................................................................................... 8 產(chǎn)品定價(jià) .................................................................................................................... 8 銷售渠道 .................................................................................................................... 9 宣傳推廣 .................................................................................................................... 9 人員與組織結(jié)構(gòu) ........................................................................................................... 10 組織結(jié)構(gòu) .................................................................................................................. 10 管理團(tuán)隊(duì) ................................................................................................................... 10 部門 /崗位職責(zé) ......................................................................................................... 11 財(cái)務(wù)分析報(bào)告 ............................................................................................................. 11 固定資產(chǎn)：生產(chǎn)經(jīng)營(yíng)所需設(shè)備、工具和辦公家具 .................................................... 11 月原材料 /商品采購(gòu)成本 .......................................................................................... 12 月銷售與管理費(fèi)用預(yù)測(cè) ............................................................................................ 12 啟動(dòng)資金需求 .......................................................................................................... 11 啟動(dòng)資金來源 .......................................................................................................... 14 月利潤(rùn)預(yù)測(cè) ......
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