【正文】 ............................................................... 7 、目標(biāo)人群： ....................................................................................................... 7 、舉辦單位： ....................................................................................................... 7 、活動(dòng)時(shí)間： ....................................................................................................... 7 、參加辦法： ....................................................................................................... 7 、征文內(nèi)容： ....................................................................................................... 7 、獎(jiǎng)項(xiàng)設(shè)置： ....................................................................................................... 7 、活動(dòng)區(qū)域： ....................................................................................................... 8 、評(píng)獎(jiǎng)辦法： ....................................................................................................... 8 、征文說明： ..................................................................................................... 8 四、 “唐裝美女中國(guó)茶道表演” SP 活動(dòng) ..................................................................... 8 、 SP 活動(dòng)說明 ...................................................................................................... 8 、活動(dòng)目的： .............................................................................................. 8 、活動(dòng)主題： .............................................................................................. 8 、活動(dòng)設(shè)計(jì)原理： ....................................................................................... 8 、活動(dòng)時(shí)間： .............................................................................................. 8 、活動(dòng)地點(diǎn)： .............................................................................................. 9 、活動(dòng)內(nèi)容： .............................................................................................. 9 、 SP 活動(dòng)執(zhí)行 ...................................................................................................... 9 、促銷方案制定要點(diǎn) ................................................................................... 9 、促銷活動(dòng)前準(zhǔn)備工作要點(diǎn) ......................................................................... 9 、超市促銷活動(dòng)執(zhí)行要點(diǎn) .......................................................................... 10 終端促銷手冊(cè) 3 、告知是超市促銷活動(dòng)成功的秘訣 ............................................................ 10 、促銷人員培訓(xùn) ........................................................................................ 10 、活動(dòng)效果評(píng)估及總結(jié)要點(diǎn) ....................................................................... 10 、 SP 活動(dòng)工具 .................................................................................................... 10 五、“刮刮樂” SP 活動(dòng) .............................................................................................. 11 、 SP 活動(dòng)目的 .....................................................................................................11 、活動(dòng)時(shí)間 ..........................................................................................................11 、活動(dòng)地點(diǎn)的 選擇 ...............................................................................................11 、活動(dòng)內(nèi)容設(shè)計(jì) ...................................................................................................11 、室外活動(dòng)內(nèi)容設(shè)計(jì) ............................................................................................11 、活動(dòng)宣傳方式 ...................................................................................................11 、活動(dòng)獎(jiǎng)項(xiàng)設(shè)計(jì) .................................................................................................. 12 、兌獎(jiǎng)?wù)f明 ........................