【正文】 ...............................................4 第一章 調(diào)查介紹 ....................................................................................6 一、調(diào)查方法 ......................................................................................................................................6 二、報(bào)告術(shù)語(yǔ)界定 ..............................................................................................................................9 第二章 網(wǎng)民規(guī)模與結(jié)構(gòu)特征 ..............................................................11 一、網(wǎng)民規(guī)模 ....................................................................................................................................11 （一）總體網(wǎng)民規(guī)模 ....................................................................................................................11 （二）手機(jī)網(wǎng)民規(guī)模 ....................................................................................................................13 （三）分省網(wǎng)民規(guī)模 ....................................................................................................................14 （四）農(nóng)村網(wǎng)民規(guī)模 ....................................................................................................................16 二、網(wǎng)民屬性 ....................................................................................................................................17 （一）性別結(jié)構(gòu) ............................................................................................................................17 （二）年齡結(jié)構(gòu) ............................................................................................................................17 （三）學(xué)歷結(jié)構(gòu) ............................................................................................................................18 （四）職業(yè)結(jié)構(gòu) ............................................................................................................................19 （五）收入結(jié)構(gòu) ............................................................................................................................19 三、接入方式 ....................................................................................................................................20 （一）上網(wǎng)設(shè)備 ............................................................................................................................20 （二）上網(wǎng)地點(diǎn) ............................................................................................................................21 （三）上網(wǎng)時(shí)長(zhǎng) ............................................................................................................................21 第三章 互聯(lián)網(wǎng)基礎(chǔ)資源 ......................................................................22 一、基礎(chǔ)資源概述 ............................................................................................................................22 二、 IP 地址 .......................................................................................................................................22 三、域名 ............................................................................................................................................23 四、網(wǎng)站 ............................................................................................................................................25 五、網(wǎng)頁(yè) ............................................................................................................................................25 六、網(wǎng)絡(luò)國(guó)際出口帶寬 ....................................................................................................................26 第四章 網(wǎng)民互聯(lián)網(wǎng)應(yīng)用狀況 ................................................................28 一、整體互聯(lián)網(wǎng)應(yīng)用狀況 ................................................................................................................28 （一）信息獲取 ............................................................................................................................29 第 31 次中國(guó)互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告 3 中國(guó)互聯(lián)網(wǎng)絡(luò)信息中心 （二）商務(wù)交易 ............................................................................................................................30 （三）交流溝通 ............................................................................................................................34 （四）網(wǎng)絡(luò)娛樂(lè) ............................................................................................................................37 二、手機(jī)網(wǎng)民應(yīng)用狀況 ....................................................................................................................40 第五章 中小企業(yè)互聯(lián)網(wǎng)應(yīng)用狀況 ........................................................47 一、中小企業(yè)互聯(lián)網(wǎng)基礎(chǔ)條件發(fā)展?fàn)顩r ........................................................................................47 （一）計(jì)算機(jī)普及狀況 ................................................................................................................47 （二）互聯(lián)網(wǎng)普及狀況 ................................................................................................................47 （三）寬帶普及狀況 ....................................................................................................................49 二、中小企業(yè)電子商務(wù)及網(wǎng)絡(luò)營(yíng)銷發(fā)展?fàn)顩r ................................................................................51 （一）電子商務(wù)普及狀況 ............................................................................................................51 （二）網(wǎng)絡(luò)營(yíng)銷使用情況 ............................................................................................................53 三、中小企業(yè)互聯(lián)網(wǎng)應(yīng)用特點(diǎn)與趨勢(shì) ............................................................................................53 附錄 1 互聯(lián)網(wǎng)基礎(chǔ)資源附表 ...............................................................55 附錄 2 調(diào)查支持單位 .............................................................................67 附錄 3 中國(guó)互聯(lián)網(wǎng)數(shù)據(jù)平臺(tái)介紹 .........................................................68 第 31 次中國(guó)互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告 4 中國(guó)互聯(lián)網(wǎng)絡(luò)信息中心 報(bào)告摘要 一、基礎(chǔ)數(shù)據(jù) ◇ 截至 2023 年 12 月底，我國(guó)網(wǎng)民規(guī)模達(dá) 億，全年共計(jì)新增網(wǎng)民 5090 萬(wàn)人。 ◇