樸蓮的黃白電子商務(wù)ppt市場(chǎng)分析asocialmedia-wenkub
2023-03-11 16:16:13 本頁面
【正文】 Interbased munications channels that enable instant, frequent twoway messaging and establish munities around mon principles and ideas. ? Facebook ? Twitter ? YouTube ? LinkedIn ? Flickr, etc. What is Social Media? ? Traditional Media ? Print, radio, billboards, television ? Expensive ? Long lead time, fixed ? Budget determines reach ? “Push” messaging to audience (oneway) ? Complete control over messaging ? Social Media ? Facebook, YouTube, LinkedIn, Twitter, blogs ? Inexpensive (often free) ? Immediate, dynamic ? Popularity of message determines reach ? Twoway munication with target audience ? Unmediated/less control What is Social Media? ? Traditional Media ? For larger, distinct campaigns ? To disseminate onsite information (. posters for B2WD) ? Targeted audience (. ads in muters magazines) ? Target older audience (3555 years). ? Social Media ? Frequently, regularly, to keep engaged with related issues and topics ? To report live from events/initiatives ? To create buzz ? Target younger audience (students, young professionals) ? Filter audiences and target messenging Why use Social Media? ? Free and easy to use ? Instant munication and feedback ? Dynamic website content ? Eliminates programming website updates ? Targetted messaging ? Younger audience ? Build munity and loyalty ? Create champions and inform opinion leaders Why use Soc
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