簡潔商務模板之潮流公司業(yè)務簡介email-marketing-wenkub
2023-03-05 08:30:15 本頁面
【正文】 13 And When They Want the Relationship to End … …and now – SUPER EXPECTATIONS 15 Your Competitors Are Creating Great Expectations 16 “SprayNPray”, “BatchNBlast” – Low Relevancy = Goodbye NO Frequency is out… Behavior is in… Lifecycle Trigger Click Stream 18 Move to BehaviorBased Programs Cataloger shifted to behaviorbased series after key purchase: Warranty Accessories Related products 19 Control Expectations = Potential for More Engagement ? Embrace subscriber power ? Enable users to design and control the munications ? ―My Email‖ is powerful concept 2. Channel Explosion and Consumer Preferences 21 Communications/Marketing Channel Explosion = Choices and Preferences 22 Changing Demographics 23 Facebook generation (1824) = 10% of . Text Generation is About to Hit the Workforce… 24 …But Newspaper Generation Still Rules 25 And Email Still Rocks for Business Communications 26 Shifts Not The End of Email Demographics and channel preferences will cause some shifts in ? Flight alerts ? Phone Email ? Email Text Again, preference centers are KEY! 3. The Email Volume Overload 30 What’s the Total Impact of Frequency 5 times per month 12 times per month Revenue – Churn – Reputation…. 31 Retailer Case Study – Increased Frequency Unsubscribes and spam plaints went through the roof 32 Financial Impact of Increased Mailings 4. Your List Is Shrinking Going Inactive 34 List Churn and Inactives – The Good and Bad News The bad news… A typical list will lose 1/3 of its members each year ? Bounces + spam plaints + unsubscribes = 24% / month 25% to 80% of your list is inactive ? Subscriber has not opened or clicked in specific time frame (., 6, 12 months+) The good news… Churn can be reduced Some inactives can be reengaged You control most of your destiny 35 Engage and Delight…Every Step of the Way Dating ? Build trust with transparency ? Prefer
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