伊萊克斯主要的品牌框架-wenkub
2023-02-07 03:10:54 本頁面
【正文】 顯示你如何感受運用的技術(shù) F52 STAND – FS series Mission Electronics SONY MDRQ33LP/S headphone kit with interchangeble caps Brand Design Policy 品牌設(shè)計原則 ? Defines Electrolux experience 確定伊萊克斯的體驗 ? Consistency across contact points 各個聯(lián)系點的一致性 – Products 產(chǎn)品 – Services 服務(wù) – environment/architecture 環(huán)境 /建筑 – retail experience 零售經(jīng)驗 – Communications 傳媒 ? Advertising 廣告 ? Literature 報紙 ? exhibitions/events 展覽 ? Packaging 包裝 ? Inter 網(wǎng)絡(luò) Brand Design Policy 品牌設(shè)計原則 ? Simplicity簡潔 ? Intuitive/Perceptive直覺敏銳 ? Purity純凈 ? Comforting/Cocooning舒適 ? Humanizing technology 人性化科技 social and personal 社會化的和個人的 ? Freedom of movement 活動自由 ? Dictionary for each item 每一個要素解釋 Brand Design Policy: Simplicity 品牌設(shè)計原則 : 簡潔 Uncluttered, without unnecessary decoration, easy to relate to, visually clean, clear, clarity of surface, contemporary expression. 整潔、不累贅、無任何多余的裝飾、感觀上清潔、簡單，表面清楚、給人深刻的現(xiàn)代印象 Brand Design Policy:Intuitive/Perceptive 品牌設(shè)計原則 : 直覺敏銳 Its purpose is obvious, transparency of purpose, clearly understood, municates its intent with minimal explanation needed, matches me and my surroundings, responsible. 目的明確、透明度高、易理解、無需太多的解釋也能了解其目的、和個人和周圍環(huán)境相符 Brand Design Policy: Purity 品牌設(shè)計原則 : 純凈 Quiet elegance, honesty of materials, honesty of performance, clean/cleanliness, clarity, true to the design, no visual noise, confidence, singleminded, balance. 寧靜、優(yōu)雅、材質(zhì)清晰、運作明確、潔凈、忠于設(shè)計、無視覺干擾、自信、思路清晰、平穩(wěn) Brand Design Policy: Comforting/Cocooning 品牌設(shè)計原則 : 舒適 /安全 Security, safety, weling, reassuring, nonalien, inviting, nonaggressive, nonintimidating, nonoppressive. 安全 , 保險 , 受歡迎 , 可靠 , 相通 , 引人入勝的 , 非功擊性的 , 非脅迫的 , 非壓制性的 . Brand Design Policy: Humanizing technology social and personal品牌設(shè)計原則 : 人性化的科技 – 社會化的與個人的 Emotional ergonomics, adaptable, flexible, rewarding, not technology for technology’s sake, simplifies and eases the task whether shopping, co
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