testmarketing英文版-wenkub
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【正文】 orrect Volume Forecasts – Adjusted Data – Peration and Repeat Purchase Rate ? Time Lapse Copyright 169。 2023 by Harcourt, Inc. All rights reserved. High Tech Test Markets Electric Test Markets Simulated Test Markets Virtualreality Simulated Test Markets Advanced Experimental Designs are More Complex ? Completely Randomized ? Randomized Block Design ? Latin Square ? Factorial Completely Randomized Design ? An experimental design that uses a random process to assign subjects (test units) and treatments to investigate the effects of only one independent variable. Copyright 169。 2023 by Harcourt, Inc. All rights reserved. With a posttest Group A R X1 O1 Group B R X2 O2 Group C R X3 O3 Copyright 169。 2023 by Harcourt, Inc. All rights reserved. Independent Variable 1 No Music cart signs Slow Music Fast Music No Music Grocery cart signs Independent Variable 2 Copyright 169。 2023 by Harcourt, Inc. All rights reserved. Group A R O1 X11 O2 Group B R O3 X21 O4 Group C R O5 X12 O6 Group D R O7 X22 O8 2 x 2 Factorial with a Pretest Posttest Copyright 169。 2023 by Harcourt, Inc. All rights reserved. 1 2 3 1 A B
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