【正文】 ? You can increase the emphasis even more by adding a separate, short sentence to augment the first: ? ”The chairperson of the board called for a vote of the shareholders. She has considerable experience in corporate takeover battles.” ? You can also call attention to a thought by making it the subject of the sentence. In the following example , the emphasis is on the person: ? “I can write letters much more quickly by using a puter.” ? However, by changing the subject , the puter takes center stage: ? ”The puter helps me write letters much more quickly.” ? Another way to emphasize an idea is to place it at either the beginning or the end of a sentence: ? Less Emphatic: We cutting the price to stimulate demand. ? More Emphatic: To stimulate demand ,we are cutting the price. ? In plex sentence, the placement of the dependent clause hinges on the relationship between the ideas expressed. If you want to emphasize the idea, put the dependent clause at the end of the sentence (the most emphatic position) or at the beginning (the second most emphatic position) .If you want to downplay the idea, bury the dependent clause within the sentence. ? Most Emphatic: The electronic parts are manufactured in Mexico, which has lower wage rates than the United States. ? Emphatic: Because wage rates are lower there, the electronic parts are manufactured in Mexico. ? Least Emphatic: Mexico, which has lower wage rates, was selected as the production point for the electronic parts. Techniques like this give you a great deal of control over the way your audience interprets what you have to say. Paragraph can be developed in many ways. Your choice of technique depends on your subject, your intended audience, and your purpose. Five ways to develop a paragraph Illustration giving examples that demonstrate the general idea Comparison or contrast using similarities or differences to develop the topic Cause and effect focusing on the reasons for something Classification showing how a general idea is broken into specific categories Problem and solution presenting a problem and then discussing the solution In practice, you’ll often bine two or more methods of development in a single paragraph. To add interest, you might begin by using illustration, shift to parison or contrast, and then shift to problem and solution. However, before settling for the first approach that es to mind, consider the alternatives. Think through various methods before mitting yourself. If you fall into the easy habit of repeating the same old paragraph pattern time after time, your writing will be boring. that you want to announce to the media that you’ve developed a new product or hired an announcements— callde press releases——ususally end with a standard paragragh about the pany and Its line of business. Some of the paragraghs that business municators use in their documents are “prewritten”. boilerplate A boilerplate is any standard block of text used in various documents without being changed. Using boilerplates saves time and reduces mistakes, because you’re not retyping the paragraph every time you use it . Explain how to capture audience attention be more personal in messages Group 8 The way to grab audience attention ① Create informative subject lines The reasons for it ? When recipients are deciding which messages to read first ,they look at who sent each message ,they check the subject line, and they may or may not scan the few lines. ? A message with a blank subject line or a general one (such as “Question “ or “Read this!”) will probably go unread and will be perhaps be deleted. ? Tip: do more than just describe or classify message content .you have 25 to 40 characters to build interest with key words ,quotations, direction ,or questions. ② change subject lines in multiple s on the same topic. The reasons for it ? Most s programs will copy the subject lines when you press the Reply key. however ,multiple messages with hen same subject lines will be confusing. ? In fact ,newer messages may have evolved so that they now have nothing to do with the original topic. Tip: modifying the subject line with each new response can make it easier not only for your audience but also for you to locate a message at a later time.