英國大學市場營銷講義(一)2-wenkub
2023-01-30 02:04:32 本頁面
【正文】 temSearch for and qualification of potential sourcesAcquisition and analysis of proposalsEvaluation of proposals and selection of supplier(s)Selection of an order routinePerformance feedback and evaluationCHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT 8VodaphoneVodaphone recognise the importance of economic choice criteria in anisational buyingCHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT 9Influences on anizational purchasing behaviourl straight rebuyl modified rebuyl new taskBuy classOrganizational buyerl product constituentsl product facilitiesl MROsProduct typeImportance of purchaseCHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT New Task Buying The anisation makes an initial purchase of an item to be used to perform a new job or to solve a new problem. Often this involves development of specifications for products and suppliers as well as procedures for future purchases. High information requirement from many suppliers.Example: new IT facility11CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT Modified RebuyWhen a new task purchase is changed on repeat purchases. The buyer may require faster delivery lower prices or modified specifications. Regular suppliers bee more petitive and new suppliers may be included in the selection. Moderate amounts of information are required.Example: upgrading office software12CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT Straight RebuyThe buyer purchases the same products again routinely under approximately the same terms of sale. Suppliers are familiar, have provided satisfactory service in the past and may even have set up automatic reordering systems.
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