ch04socialandculturalenvironments(全球營銷,沃倫-wenkub
2023-01-29 15:39:02 本頁面
【正文】 f plexity, for example are perceived differently around the world 169。 fastfood culture Primary the product of an interconnected world 169。 2023 Prentice Hall 3 Society, Culture, and Global Consumer Culture Culture – Ways of living, built up by a group of human beings, that are transmitted from one generation to another Culture is acted out in social institutions Culture has both conscious and unconscious values, ideas and attitudes Culture is both material and nonmaterial 169。Chapter 4 Social and Cultural Environments PowerPoint by Kristopher Blanchard North Central University 169。 2023 Prentice Hall 4 Society, Culture, and Global Consumer Culture “Culture is the collective programming of the mind that distinguishes the members of one category of people from those of another.” Geert Hofstede 169。 2023 Prentice Hall 6 Attitudes, Beliefs and Values Attitudes learned tendency to respond in a consistent way to a given object or entity Belief an anized pattern of knowledge that an individual holds to be true about the world Value enduring belief or feeling that a specific mode of conduct is personally or socially preferable to another mode of conduct 169。 2023 Prentice Hall 10 Dietary Preferences Would you eat….. – Reindeer (Finland) – Rabbit (France) – Rice, soup, and grilled fish for breakfast (Japan) – Kimchi Korea – Blood sausage (Germany) 169。 English and Russian both have ‘l’ and ‘r’ sounds. Morphology Russian is a highly inflected language, with six different case endings for nouns and adjectives。 2023 Prentice Hall 14 Marketing’s Impact on Culture Movement has 70,000 members in 35 countries “Slow food is about the idea that things should not taste the same everywhere.” 169。 2023 Prentice Hall 18 SelfReference Criterion and Perception Unconscious reference to one?s o
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