電梯行業(yè)分析報(bào)告正文-wenkub
2022-08-31 06:05:58 本頁(yè)面
【正文】 .................................................................................................................7（2）扶梯產(chǎn)品 ..........................................................................................................................8（3）產(chǎn)品性能 ..........................................................................................................................9行業(yè)特征 ..............................................................................................................10（1）電梯產(chǎn)品均為根據(jù)客戶(hù)訂單要求生產(chǎn)的非標(biāo)產(chǎn)品 ....................................................10（2）電梯制造屬于技術(shù)密集型產(chǎn)業(yè) ....................................................................................10（3）整機(jī)制造企業(yè)須具備制造、安裝、維保的全面能力 ................................................10（4）電梯行業(yè)具備整機(jī)生產(chǎn)與零部件生產(chǎn)協(xié)同發(fā)展特征 ................................................11（5）電梯是運(yùn)行相對(duì)安全的交通工具 ................................................................................11行業(yè)現(xiàn)狀 ..............................................................................................................11（1）我國(guó)是全球的電梯制造中心和最大的電梯市場(chǎng) ........................................................11（2）外資品牌相繼進(jìn)入，我國(guó)成為全球電梯行業(yè)競(jìng)爭(zhēng)的主戰(zhàn)場(chǎng) ....................................12（3）民族品牌發(fā)展迅速，在整機(jī)競(jìng)爭(zhēng)中逐步崛起 ............................................................14（4）零部件國(guó)產(chǎn)化程度高，市場(chǎng)日趨完善 ........................................................................15（5）電梯產(chǎn)業(yè)聚集效應(yīng)明顯 ................................................................................................15市場(chǎng)結(jié)構(gòu) ..............................................................................................................16（1）品牌結(jié)構(gòu)：外資品牌主導(dǎo)國(guó)內(nèi)電梯市場(chǎng)，品牌集中度較高 ....................................16（2）產(chǎn)品結(jié)構(gòu)：垂直電梯產(chǎn)品占據(jù)主導(dǎo)地位，其中，中低速電梯占據(jù)市場(chǎng)主要份額 16電梯行業(yè)分析報(bào)告.（3）區(qū)域市場(chǎng)結(jié)構(gòu)：經(jīng)濟(jì)發(fā)達(dá)地區(qū)需求量較大，中西部地區(qū)具備市場(chǎng)潛力 ................17行業(yè)前景 ..............................................................................................................18（1）城市化進(jìn)程的加快將加大電梯市場(chǎng)需求 ....................................................................19（2）房地產(chǎn)業(yè)長(zhǎng)期走勢(shì)看好，有利于帶動(dòng)電梯行業(yè)的長(zhǎng)期繁榮 ....................................19（3）軌道交通、機(jī)場(chǎng)、人行天橋等城市公共設(shè)施建設(shè)將加大市場(chǎng)需求 ........................20（4）電梯更新及改造市場(chǎng)存在商機(jī) ....................................................................................21（5）既有建筑加裝電梯需求開(kāi)始顯現(xiàn) ................................................................................22（6）電梯出口量仍將持續(xù)增長(zhǎng) ............................................................................................22三、行業(yè)競(jìng)爭(zhēng)情況 ..................................................................................23行業(yè)競(jìng)爭(zhēng)具有差異化格局 ..................................................................................23行業(yè)利潤(rùn)水平及變化趨勢(shì) ..................................................................................24進(jìn)入本行業(yè)的主要障礙 ......................................................................................24（1）技術(shù)及人才壁壘 ............................................................................................................24（2）資金壁壘 ........................................................................................................................25（3）品牌壁壘 ........................................................................................................................25（4）銷(xiāo)售與服務(wù)壁壘 ............................................................................................................25（5）資質(zhì)障礙 ........................................................................................................................25四、影響行業(yè)發(fā)展的主要因素 ..............................................................26有利因素 ..............................................................................................................26（1）國(guó)家政策支持 ................................................................................................................26（2）電梯消費(fèi)市場(chǎng)面擴(kuò)量增 .................
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