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必然趨勢(shì)。盡我所知,除文中特別加以標(biāo)注和致謝的地方外,不包含其他人或組織已經(jīng)發(fā)表或公布過(guò)的研究成果,也不包含我為獲得 及其它教育機(jī)構(gòu)的學(xué)位或?qū)W歷而使用過(guò)的材料。對(duì)本研究提供過(guò)幫助和做出過(guò)貢獻(xiàn)的個(gè)人或集體,均已在文中作了明確的說(shuō)明并表示了謝意。在日趨激烈的市場(chǎng)競(jìng)爭(zhēng)環(huán)境下,企業(yè)的國(guó)際化經(jīng)營(yíng)已成必然趨勢(shì),越來(lái)越多的中小企業(yè)已把國(guó)際化經(jīng)營(yíng)作為提高自身競(jìng)爭(zhēng)力并保持發(fā)展后勁的重要途徑。我國(guó)中小企業(yè)國(guó)際化經(jīng)營(yíng)在近幾年得到了較快的發(fā)展,對(duì)我國(guó)經(jīng)濟(jì)增長(zhǎng)、技術(shù)進(jìn)步和產(chǎn)業(yè)升級(jí)、以及創(chuàng)造就業(yè)機(jī)會(huì)作出了很大的貢獻(xiàn),但總體上還處于初級(jí)階段,還存在不少問(wèn)題……關(guān)鍵詞:企業(yè),國(guó)際化,策略,問(wèn)題 I重慶大學(xué)城市科技學(xué)院本科學(xué)生畢業(yè)設(shè)計(jì)(論文) ABSTRACTABSTRACTWith the deepening of economic globalization and regional integration, as well as the closer relations between countries, Chinese enterprises especially SMEs are provided beneficial environment for going outside to carry out cooperation in a wider area and heightened level. The trend for SMEs going global to attend international petition is inevitable. Internationalized operation is an important way for the pany to grow and develop. Facing the increasingly fierce market and the petitive environment,not only the large enterprises,but also a growing number of SMEs to internationalized for improving their petitive power and keeping the ,many international SMEs failed because of the plexity and changeability of the petition Paper mainly researches the internationalization management of Chinese small the basis of the theories of the Small Business internationalization management,the experiences of some country,and the meaning,term and condition of the internationalization management of Chinese small business,the author brings up the intertionalization management’s strategy and tactic of Chinese small business...Key words:Small and Medium sized Enterprises(SMEs), Internationalization, Tactics,ProblemII重慶大學(xué)城市科技學(xué)院本科學(xué)生畢業(yè)設(shè)計(jì)(論文) 目 錄 目 錄中文摘要 ⅠABSTRACT Ⅱ1 緒論 12 我國(guó)中小企業(yè)國(guó)際化經(jīng)營(yíng) 2 2 2 2 3 3 WTO市場(chǎng) 3 4 4 4 4,形式多樣 4,人才短缺 43 我國(guó)中小企業(yè)國(guó)際化經(jīng)營(yíng)現(xiàn)狀的SWOT分析 5 (Strengths) 5(Weaknesses) 5(Opportunities) 6(Threats) 64 我國(guó)中小型企業(yè)國(guó)際化經(jīng)營(yíng)對(duì)策研究 8 8 8III 8 8 9 95 案例剖析:美日中小型企業(yè)國(guó)際化模式的啟示 10 10 10 10 11 11 12 6 結(jié)論 13致謝 14參 考 文 獻(xiàn) 15 重慶大學(xué)城市科技學(xué)院本科學(xué)生畢業(yè)設(shè)計(jì)(論文) 1 緒論1 緒論中小企業(yè)是我國(guó)經(jīng)濟(jì)生活的主體,不僅在創(chuàng)造就業(yè)和吸納科技成果方面如此而且在國(guó)際合作方面潛力巨大。截至2000年底,經(jīng)我國(guó)政府批準(zhǔn)在境外設(shè)立的中國(guó)企業(yè)有6600多家,中方投資約70億美元。應(yīng)該注意的問(wèn)題是中小企業(yè)的跨國(guó)投資合作往往受資金規(guī)模的限制,造成許多不良后果:項(xiàng)目可行性研究和市場(chǎng)調(diào)查欠缺;沒(méi)有國(guó)際市場(chǎng)銷(xiāo)售渠道;對(duì)海外合作伙伴的資信掌握不夠;國(guó)內(nèi)投資方對(duì)海外項(xiàng)目的后期管理不夠重視;本企業(yè)國(guó)化人才短缺但又無(wú)力聘請(qǐng)外部人才等。從理論上講,中小企業(yè)一般是指規(guī)模較小的或處于創(chuàng)業(yè)階段和成長(zhǎng)階段的企業(yè),包括規(guī)模在規(guī)定標(biāo)準(zhǔn)以下的法人企業(yè)和自然人企業(yè)。通常認(rèn)為微型企業(yè)是指雇員人數(shù)在8人以下的具有法人資格的企業(yè)和個(gè)人獨(dú)資企業(yè)、合伙企業(yè)以及工商登記注冊(cè)的個(gè)體和家庭經(jīng)濟(jì)組織等。在研究過(guò)程中,大家就想,能不能借助一些國(guó)際機(jī)構(gòu)來(lái)解決這些事情。在與本國(guó)不同的各種環(huán)境條件下,本國(guó)總公司為實(shí)現(xiàn)經(jīng)營(yíng)目標(biāo),經(jīng)營(yíng)資源的基本流動(dòng)而進(jìn)行的有計(jì)劃、有組織控制的活動(dòng),則稱(chēng)為國(guó)際化經(jīng)營(yíng)。同時(shí)它們又不得不面對(duì)來(lái)自低價(jià)格進(jìn)口產(chǎn)品以及設(shè)立在當(dāng)?shù)氐膰?guó)外公司的競(jìng)爭(zhēng)。為保持現(xiàn)有市場(chǎng)和把握未來(lái)的生存契機(jī),中國(guó)的