【正文】 ______________________________ _____________________________________________________________________ _____________________________________________________________________ 三、 市場評估 目標顧客描述： _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市場容量或本企業(yè)預計市場占有率： _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市場容量的變化趨勢： _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 競爭對手的主要優(yōu)勢： 1. ___________________________________________________________________ 2. ___________________________________________________________________ 3. ___________________________________________________________________ 4. ___________________________________________________________________ 5. ___________________________________________________________________ 競爭對手的主要劣勢： 1. ___________________________________________________________________ 2. ___________________________________________________________________ 3. ___________________________________________________________________ 4. ___________________________________________________________________ 5. ___________________________________________________________________ 本企業(yè)相對于競爭對手的主要優(yōu)勢： 1. ___________________________________________________________________ 2. ___________________________________________________________________ 3. ___________________________________________________________________ 4. ___________________________________________________________________ 5. ___________________________________________________________________ 本企業(yè)相對于競爭對手的主要劣勢： 1. ___________________________________________________________________ 2. ___________________________________________________________________ 3. ___________________________________________________________________ 4. ___________________________________________________________________ 5. ___________________________________________________________________ 四、 市場營銷計劃 產品 產品或服務 主要特征 1. 價格 產品或服務 成本價 銷售價 競爭對手的價格 折扣銷售 賒賬銷售 2. 地點 (1) 選址細節(jié) 地址 面積（平方米） 租金或建筑成本 (2) 銷售方式（選擇） 將把產品或服務銷售或提供給： 最終消費者 零售商 批發(fā)商 (3) 選則該銷售方式的原因 ____________________________________________________________________ _____________________________________________________________________ ___________________________________________________________________ ________________________________