【正文】 .......................................................8三、IC 產(chǎn)業(yè)鏈基本情況 ...........................................................................9四、中國 IC 市場容量及消費結構 ........................................................11總體市場容量 ..................................................................................................11消費結構及特點 ..............................................................................................12五、國內電子產(chǎn)品制造商的采購特點 ..................................................14產(chǎn)品質量 ..........................................................................................................15服務能力 ..........................................................................................................15供貨能力 ..........................................................................................................15六、國內 IC 分銷行業(yè)情況 ....................................................................16七、IC 分銷行業(yè)的市場格局 .................................................................17市場格局 ..........................................................................................................17(1)大客戶市場：授權分銷商為主，國際性獨立分銷商為輔 .....................................17①授權分銷商 ..........................................................................................................18②獨立分銷商 .........................................................................................................19(2)中小客戶市場：市場極為分散，目錄銷售商逐漸崛起 .........................................20目錄銷售商在國內的成長空間廣闊 ..............................................................25..行業(yè)內的主要企業(yè) ..........................................................................................25進入本行業(yè)的主要障礙 ..................................................................................26(1)品牌知名度 .................................................................................................................26(2)客戶數(shù)量的積累 .........................................................................................................26(3)發(fā)達完善的服務網(wǎng)絡 .................................................................................................26(4)技術和人才力量 .........................................................................................................27(5)物流、信息系統(tǒng) .........................................................................................................27(6)穩(wěn)定優(yōu)質的貨源供應 .................................................................................................27市場供求狀況及變動原因 ..............................................................................28行業(yè)利潤的變動趨勢和變動原因 ..................................................................29八、影響行業(yè)發(fā)展的有利和不利因素 ..................................................30有利因素 ..........................................................................................................30(1)產(chǎn)業(yè)政策支持 IC 行業(yè)的發(fā)展 ..................................................................................30(2)產(chǎn)業(yè)升級將促進 IC 應用 ..........................................................................................30(3)國外原廠對中國市場日益重視 .................................................................................31(4)行業(yè)將進一步規(guī)范 .....................................................................................................31不利因素 ..........................................................................................................31九、行業(yè)技術水平及特點、經(jīng)營模式、特征 ......................................32行業(yè)技術水平及特點 ......................................................................................32行業(yè)特有的經(jīng)營模式 ......................................................................................33(1)針對測試評估、原型機設計階段需求的銷售 .........................................................33(2)針對試生產(chǎn)階段需求的銷售 .....................................................................................34行業(yè)的周期性、區(qū)域性和季節(jié)性特征 ...........................................................34十、行業(yè)與上下游行業(yè)之間的關聯(lián)性 ..................................................35..上游行業(yè) ..........................................................................................................36下游行業(yè) ..........................................................................................................36十一、行業(yè)主要企業(yè)簡況 ......................................................................38目錄銷售商 ......................................................................................................38(1)DigiKey 公司 .............................................................................................................38(2)Farnell..........................................................................................................................38(3)Mouser.........................................................................................................................39(4)RS................................................................................................................................39本土授權分銷商 .........................................................