【正文】 es were lack of inspiration for innovation。 and it is what makes his cutting edge marketing connect with consumers. Innovation is what keeps him thirsting for success. Intel believes in innovation: “We are driven by it. We live by it and it is this principle that led us to create the world’s first microprocessor.” On the website of Disney, the world’s biggest cartoon maker, it reads: “We follow a strong tradition of innovation.” Customer orientationAmerican panies pay great respect to users and customers. “Customer is the god of manufacturer”, “Customer is always right”, “Pay frequent visit to customer”, “What customer buy is not goods but expectations” are frequently cited phrases in American business circle.IBM claims “IBM is service”. IBM got great advantage from quality service. The contracts it signed with customer include not only the sales of machine but also a whole package of services.IBM promotes typical assistants. Their only responsibility is to solve whatever plaints and doubts of customers have within 24 hours. IBM employees are all ready to provide good service for its customers in any time. One of the American IBM customers recalled, “Last time when we met problems, 8 IBM experts quickly came from different places to solve our problems, including four from Europe, one from Canada and one from Latin America.”Joe is a top automobile dealer. He explained the secret of his success, “I sent over 13000 cards to my customers each month. I think sale actually begins after the goods are sold. I try my best to provide perfect service whenever customers asked for help.” Emphasize qualityTo win through quality product is very important for successful American business. They focus on the high quality and educate their employees to ensure the quality everyday.The motto of world famous fast food chain corporation Macdonald is QSCV (Quality, Service, Cleanliness, and Value).The first letter Q stands for quality. Today Macdonald has thousands of chains all over the world and the performance of every chain is appraised based on QSCV. Its managers would be fired if a chain restaurant failed to reach Macdonald standards.It was written in Macdonald 1980 annual report: “The first word of Macdonald motto, ‘QSCV’, is quality……because quality is what customers like each time they e to Macdonald.” Macdonald has a “textbook” regulating all the procedures and details. For example, to choose the best beef to make hamburger。D department is connected with the market effect of their research and development results. In puter department, haier learned from foreign high tech panies and carried out stockholding system among its technical staff. 22 The values like openness and teamwork are also worth to learn. American panies appreciate openness and teamwork spirits, but very few of Chinese panies pay attention to this aspect. Chinese need to be more open to municate, to learn and foster teamwork spirit and teamwork awareness. 225. Conclusion 23References 251. IntroductionAs the knowledge economy arises and market petition gets increasingly fiercer, “corporate culture” has bee one of the most popular words among enterprises. More and more people realize that corporate culture has a significant impact on a firm’s longterm economic development. Analyzing and learning from the corporate culture of other nations have also bee a popular way to enhance business success. With the hope of bringing in new opportunities for development, some panies tried their best to transplant the corporate culture of foreign successful panies into their own. After China’s entry into the WTO, Chinese enterprises have been facing not only opportunities but also challenges。 therefore, to construct excellent corporate culture is the definite direction for the development of our modern enterprises. This thesis pares American corporate culture and Chinese corporate culture to help people to have better understanding of present situation of Chinese corporate culture and find out key factors contributing to longterm outstanding performance in market petition. It may also help foreigners to learn more about Chinese corporate culture and the developmental trend of Chinese corporate culture. China has less experience in operating market business than those countries having experienced hundreds of years of capitalism, among which America stands as a successful representative of great economic achievements. Chinese history of academic study on management science and corporate culture is also naturally shorter than that of other developed countries. Therefore, it is quite necessary for China to learn from other countries’ experiences so as to find out the short cut leading to success.In this paper, the author firstly introduces the definition of corporate culture, and then discusses the characteristics of American and Chinese corporate culture. In the last part, the author makes a parison between American and Chinese corporate for reference of Chinese corporates.2. About corporate culture What is corporate culture?Corporate culture, also called organization culture, enterprise culture, or pany culture, has variety definitions.In the early 1980s, a book called Corporate Cultures was published. This book is credited with first popularizing the term “Corporate Culture”. Deal and Kennedy (1982) defines corporate culture as “the way we do things around here. It is the integration of value, myth hero and symbol.” According to Hu Zhenrong(1995), “corporate culture is the integration of values, moral standards, corporate philosophies, norms, logos, management styles, rules, regulations etc. that is formed and established while working for corporate goals and is agreed and observed by all the members in the corporation, the core of corporate culture is corporate spirit and corporate value.”The most influential definition is the one made by Edgar. H. Schein(1990). He said: corporate culture is a pattern of