生鮮電商策劃方案-wenkub
2022-11-09 07:56:07 本頁面
【正文】 山東凈膳堂 生鮮 食品 電商 有限 責(zé)任 公司 二 0一七年元月 目 錄 論文總頁數(shù)： 13 頁 1 引言 ............................................................................................................................. 1 市場 背景 ............................................................................................................ 1 研究現(xiàn)狀 ............................................................................................................ 1 ............................................................................................................... 2 政策環(huán)境 ............................................................................................................ 2 經(jīng)濟(jì)環(huán)境 ............................................................................................................ 2 社會環(huán)境 ............................................................................................................ 2 技術(shù)環(huán)境 ............................................................................................................ 3 目標(biāo)市場 ............................................................................................................ 3 ...................................................................................................................... 3 公司理念 ............................................................................................................ 3 公司發(fā) 展目標(biāo) ..................................................................................................... 3 發(fā)展戰(zhàn)略 ............................................................................................................ 4 市場定位 ................................................................................................... 4 產(chǎn)品戰(zhàn)略 ................................................................................................... 4 產(chǎn)地定位 ................................................................................................... 4 平臺搭建與營銷宣傳 ................................................................................. 5 物流、運(yùn)輸方案 ........................................................................................ 5 全程精確、可控化管理（企業(yè) erp） ........................................................... 5 客戶關(guān)系維 護(hù) ............................................................................................ 6 業(yè)務(wù)與盈利模式 .................................................................................................. 7 4 競爭分析 .............................................................................................
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