【正文】 etitors for the Microsoft Cooperation. The three products all have their own features. Internal evaluation shows that the products of Microsoft Cooperation are more superior to the other two panies’ products.The environment analysis method is applied to use to analyse the many kinds of viabilities of the business opportunity in seven aspects. And the PEST method is also applied to analyse the microenvironment around the firm. Porter’s five forces model is used in the report to analyse the intensity of the market and if Microsoft can survive in the petition. Remendations have been made that, if implemented, should minimise the problems. Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other petitors so that there are seldom petitors can defeat Microsoft. In addition, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society. 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We 5 / 30will be glad to discuss any questions if you have.6 / 30TABLE OF CONTENTS pageSummary……………………………………………………………………………………………4.................................................................................................................................8 Authorisation and Aim of the Report...................................................................................8 limitations ............................................................................................................................8 Scope....................................................................................................................................8 Background ................................................................................................................................9 Background of Microsoft Corporation.................................................................................9 of the Windows 8 Operating System................................................................9 Choose China .............................................................................................................10 Environment Analysis .............................................................................................................11 Economic Environment Analysis ......................................................................................11 of Market Development .................................................................................11 Macroeconomic Conditions ....................................................................................11 Size Analysis ...............................................................................................11 Findings and Potential Implications........................................................................12 Political, Legal and Regulatory Environments Analysis ...................................................13 Political Environment .............................................................................................13 Legal environment ..................................................................................................14 and Potential Implications.........................................................................15 Social and Cultural Environments Analysis ................................................................16 The Social and Cultural Environments Analysis ....................................................16 Findings and Potential implications........................................................................17 Technological Environment Analysis................................................................................17 Technological Environment Analysis.....................................................................17 and Potential implications.........................................................................18 Environmental Considerations Analysis.....................................................19 Environmental Considerations Analysis..........................................19 and Potential implications.........................................................................20 Competitive environment analysis.....................................................................................20,1 Introduction of Competitive environment ..............................................................21 analysis ......................................................................................................21 petitors .............................................................................................22 Internal evaluation .............................................................................................................23 View of the Firm............................................................................23 Competitive strength assessment ............................................................................23 Conclusion ................................................................................................................................25List of references..............................................................................................................................27AppendicsAppendix 1: Per capita of GNI in China in 2022.............................................................28Appendix 2: Three major industries in China in 2022.....................................................28Appendix 3: Growth rate of GDP of China in 2022 ........................................................28Appendix 4: Balance of payments of China in 2022 .......................................................297 / 30Appendix 5: CPI of China............................................