【正文】 f personal selling?A. High efficiency B. Great flexibility A. documentary B. irrevocable C. dishonored D. confirmed 12. A dishonoured bill is ______.A. one which the importer is ashamed ofB. one which the importer fails to pay on the due dateC. one which the drawer fails to payD. one which the exporter fails to clear 13. In terms of safeness, a mortgage bond ______ a debenture bond,A. is the same as B. is safer than C. involves more risk than D. is not as safe as14. What is an insurance policy?A. A government law on insurance.B. A written contract between the insurer and the insured.C. A piece of paper with the insurer’s signature on it.D. A set of rules to regulate the insurance market. 15. What can we say for certain about transportation and physical distribution?A. Transportation is the same thing as physical distribution.B. Transportation is not as important as physical distribution.C. Transportation is one of the ponents of physical distribution system.D. The term transportation is widely used to mean physical distribution. 16. Customer relations should be responsible for all of the following EXCEPT ______.A. the quality of product or service B. customer inquiries and plaintsC. finding new resources for the pany D. attracting new customers 17. What is the major feature of a global marketing strategy?A. Uniformity B. Flexibility C. Localization D. Diversity18. What is meant by “consideration” in a contract?A. An item of considerable value given to the other party.B. An item of value given to the other party.C. Money in exchange of goods.D. Careful thinking before signing a contract. 19. Which of the following is NOT true?A. Packaging means more than the boxes, wrappings and other materials that go round the physical product.B. Packaging can change the quality of a product.C. Packaging can change a product in the minds of consumers.D. Packaging can help to open larger markets. 20. To be a wise customer, we must evaluate ______ and choose to buy what is ______.A. the price。 provided with the best aftersale service21. The most major function of money is ______.A. a store of value B. the unit of account C. the medium of exchange D. a standard of deferred payment 22. ______ points to the advantages of the advertiser’s product over peting products.A、Primarydemand advertising B、Comparative advertisingC]Directaction advertising D、Institutional advertising 23. When a person insures something, the written agreement between the insurer and the insured is called _______. A. insurance policy B. claim C. liability D. auto insurance 24. A _______ is backed only by the insurer’s promise to pay when the interest and principal are due.A、bearer bond B、debenture bond C、mortgage bond D、corporate bond 25. _______ is stock with first claim on the corporation’s earnings and assets after the claims of bondholders.A、Preferred stock B、Stock exchange C、Common stock D、Stock certificates 26. In foreign trade, ________ is the fastest method of sending money abroad.A. sight bill B. international money orders C. bill of exchange D. telegraphed transfer 27. _______ is NOT considered as an action that could hurt petition and consumers.A. Price fixing B. Deceptive pricing C. Resale price maintenance D. Setting target return 28. Marketers can municate with large numbers of potential customers at the same time by _____.A. personal selling B. direct selling C. mass selling D. sending leaflets 29. A dishonored bill is ____________.A、one that is not acpanied by shipping documents. B、one that is not paid on the due date.C、one that must be paid at sight. D、one that cannot be cancelled. 30. We can get information about a pany’s assets and liabilities from _______.A、an insurance policy B、an ine statement C、a balance sheetD、a bill of exchange31. ______ promotes the use of a particular brand among peting products.A. Comparative advertising B. Brand advertisingC. Primarydemand advertising D. Institutional advertising32. ______ will pay a person money when he/she is unable to work.A. Ine insurance B. Health care insurance C. Auto insurance D. Life insurance33. If the apples in a fruit store look very luscious, and you buy a dozen which actually is out of your expectation, we can say this action is a kind of ______.A、 reflex buying B、impulse buyingC、neither impulse buying nor reflex buying D、installment buying 34. In a bill of exchange, if it is saying “30 days after sight”, that means the bill can be paid _____.A. immediately B. within 30 days after it is drawn. C. within 30 days after it is presented D. regardless the date 35. Which of the following does NOT belong to “Marketing Mix”?A. Placement B. Product C. Pointofsale D. Promotion 36. As a ________, you are one of the owners of a pany.A. stockholder B. bondholder C. vendor D. creditor 37. The _______ is reached when the money from the sales of product equals the total costs and expenses involved in producing and marketing it.A、equilibrium price B、balance sheet C、price fixing D、breakeven point 38. The share capital of a pany is ________.A、the money you share with others B、issued either by a business or by a governmentC、stock that permit owners to share any profits or losses D、the total investment from all of the shareholders 39. Which of the following can NOT be regarded as real property?A、Farm land B、Buildings on land C、The puter on a lecture desk D、Trees in a garden 40. The _______ is an accounting statement that summarizes a pany’s revenues, cost of goods sold, ex