【正文】 randing What39。m just going to put you on hold. I39。m just looking his number up on the puter. I39。s the smell?Reading1 Students discuss the questions in pairs before reporting back to the class. Encourage students to give specific examples of brands that they like or think are particularly effective. 2 Students plete the article with the phrases. AG. Note that while this task is very similar to Part Two of the Reading Test, it is slightly more difficult because all seven phrases need to be put in the text, rather than only five. Also note that in the test the sentences are plete, whereas in this exercise AG are all parts of sentences (relative clauses).Answers1 B 2 G 3 E 4 C 5 A 6 F 7 DExtensionFor more vocabulary and reading practice, ask students to underline:1 any smell they may need bilingual dictionaries to check understanding of these smells2 examples of how panies have used these smells. 3 synonyms for the word smell. Answers1 Sugar and butter, vanilla and mandarin, white tea, lavender, cherry. 2 In stores to put customers in the mood for buying, attract customers to displays, make shoppers wait longer, visit a hotel ice cream shop, to creat the perception that the product is good, on mobile phone keypads and on billboards. 3 odour, scent, fragrance, aromaDiscussing brandingSpeaking 3 Students work alone to plete the three beginnings of sentences. Students then pare their views and continue discussing the article. Possible answersOne thing that interests me about this is that smell can have such an effect on humans. One thing that surprises me is that ScentAir39。s the direct of our pany. 2 This is the main factory where we produce car parts. 3 This is our latest product which is also our biggest seller. 4 The pany had a turnover of about a million Euros in 2004 when it was founded in 2004. 5 Students personalise the grammar focus with sentences of their own. Possible answersI worked for a pany which produces software. I study at a college that specialises in business courses. The best kind of boss is someone who doesn39。s waiting in reception, / ↘says she has an appointment with you.↗ ↘3 The man, /whose briefcase we found last night, / ↘called this morning to see if we had it. ↗ ↘4 The report, /which I39。m calling about...M Thank you for calling GH Loans. Please note that your call may be monitored for quality assurance and training purposes. M We39。s with regard to a statement I received. I think there39。s fine, Ms Kaye. So how can I help you?C Well, I paid off part of my loan early last month but I received a statement from you this morning and it isn39。m afraid I can39。s right. What time do you think you39。m just looking up his number on the puter. / I39。s tied up with something at the moment. Can I help?9 I39。t on this month39。t check for things like spelling, grammar and formality (eg. received / I look forward to see you then / Hi...).2 and 4 He/She used capitals and marked it IMPORTANT!5 The subject line wasn39。s latest proposal, which we can discuss in more detail next week. I look forward to seeing you. Best regardsJohn Taylor Writing testExam PracticeBegin by asking students to read the introductory paragraph about this part of the exam. Refer them to the Exam Success tip and ask them to answer the four questions in the tip with reference to the exam task on page 95. AnswersWha