【正文】 PORTANT WHEN…? Planning an advertising campaignl Market researchl Select appropriate media【詞匯amp。The schedule should be arranged as follows…….………is the soul of an enterprise.We should put ……..as the first consideration.More flexible methods should be taken. For instance…….We should follow international practices to ………l 使用表達(dá)有層次的連接詞First and foremostLast but not the leastFurthermore In other words【參考范例】 Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be wellknown to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service。 audiovisual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important. 第二輯Test 3 Topic A: WHAT IS IMPORTANT WHEN ……? Choosing transport for a business tripl Conveniencel Costeffectiveness【詞匯amp。短語】澄清、闡明 clarify 反饋 feedback訓(xùn)練有素的 welldrilled 不便 、困難 inconvenience客服代表 customer service representative 名聲 reputation 跟蹤 follow up 重視 value【句型點擊】l 常用小結(jié)句From the above information, it can be shown that……..Before the close, let me just summarize the main points.Shall I just go over the main points?表達(dá)觀點常用句In my opinion, we should…….I’d like to point out…..Let me emphasize ……【參考范例】 When dealing with plaint from clients, we should always start off with an apology. A customer for us is just a master for his servant. It is unwise to argue with our clients especially when they are angry. An immediate apology is what clients down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their plaints to be taken seriously and look forward to speedy replies, so welldrilled customer service representatives should insure clients that their problems will be taken care of quickly with limited time.In addition, as an important part of dealing with plaints from clients, we must follow up the solutions and clients feedbacks. We should make phone calls to clients and ask them whether their problems have been successful solved and probably we may apologize again for the inconveniences we have brought to them clients will be happy with such calls and change attitudes towards our pany. A prosperous business depends on returned customers and reputations. It is mon to have clients’ plaints, but the key lies in our increasingly improved product quality and customer service. We must have every clients feel that he/she is valued and respected.Topic B: WHAT IS IMPORTANT WHEN ……? Setting prices for new productsl Production costsl Competitors’ prices【詞匯amp。 你們一起討論當(dāng)前的狀況，并決定：l 公司可以提供哪方面的工作經(jīng)驗l 如何挑選項目參與者l 項目結(jié)束后，如何對學(xué)生進(jìn)行反饋并做出評價【參考范例】A：Hi, Jason and Mark, shall we discuss the work experience programme for a while?B: No problem, I heard that the students were from a local business college and had no technical knowledge in manufacturing. So I wonder whether they could fit it here. After all, our pany manufactures mobile phones.C: No worries, our pany can provide work experience that doesn’t require professional skills.A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work, the students are expected to develop their skills in customer service and learn to deal with customers’ plaints and help the panies to improve their products image and service.B: It seems you have got everything settled down.A: Not yet.C: Then what shall we do next?A: The selection of participants. The pany can offer the working experience for 20 students. Could you give me some suggestions on selecting the ideal participants for the programme?B: In my opinion, ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years. Students should also be proficient in English because a number of our clients speak English. Mark, what do you think?C: I agree with you. What’s more, potential participants will be asked to take an English speaking test before the programme starts. In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team.A: Thank you very much to your advice. Now, there just one thing left, the feedback and evaluation of the programme.B: I think after the sale department should have meetings for students at the end of every working day to help them conclude their work.C: And after the programme ends, students are required to write a report of their work experience in our pany, the report should include the arrangement of the programmme, the training classes in the after sale department, work experience during the two weeks, the things they have learned and the problems, troubles they have met. They are encouraged add anything they want to the report.A: Good ideas. Finally, I think the supervisors will give each