【正文】 .............................................................................................................................................03 一、網(wǎng)站策劃（站內(nèi)優(yōu)化） ........................................................................................................................................03 二、網(wǎng)絡(luò)營銷專員（站外優(yōu)化） ................................................................................................................................03 三、 SEM 專員 ...............................................................................................................................................................04 四、平面美工 .................................................................................................................................................................04 五、程序員 .....................................................................................................................................................................04 工作流程 ..............................................................................................................................................................................04 網(wǎng)絡(luò)營銷策 略 ............................................................................................................................. .....................................05 一、微信營銷 ..............................................................................................................................................................05 微信營銷定位 ...................................................................................................................................................05 微信營銷效益 ...................................................................................................................................................05 微信營銷預(yù)算 ...................................................................................................................................................06 微信營銷內(nèi)容策劃 ...........................................................................................................................................06 微信營銷具體實(shí)施方法 ...................................................................................................................................06 微信營銷效果監(jiān)控 ...........................................................................................................................................14 二、微博營銷 ............................................................................................................................. .................................15 微博營銷定位 ...................................................................................................................................................15 微博營銷效益 ...................................................................................................................................................15 微博營銷預(yù)算 ...................................................................................................................................................16 微博營銷內(nèi)容策劃 ...........................................................................................................................................16 微博營銷具體實(shí)施方法 ...................................................................................................................................16 輿情監(jiān)測日報 .........................................................................................................................................20 三、博客 /空間營銷 .....................................................................................................................................................22 新浪博客營銷 ............................................................................................................................. .............................22 空間營銷 ............................................................................................................................................. ...............25 四、口碑營銷 ..............................................................................................................................................................27 新聞營銷 ............................................................................................................................. .....................................27 論壇營銷 ..................................................................................................................................................................28 五、數(shù)據(jù)庫營銷 ..........................................................................................................................................................30 郵件營銷 ............................................................................................................................. .....................................30 短信營銷 ..................................................................................................................................................................30 六、貼吧、知道、百科營銷 ......................................................................................................................................31 貼吧營銷 ............................................................................................................................. .....................................31 知道營銷 ............................................................................................................................................. .....................32 百科營銷 ..................................................................................................................................................................34 百度競價策略 ..............................