【正文】 .....................................................................................................................................02 崗位職責(zé) ..............................................................................................................................................................................03 一、網(wǎng)站策劃（站內(nèi)優(yōu)化） ........................................................................................................................................03 二、網(wǎng)絡(luò)營(yíng)銷(xiāo)專(zhuān)員（站外優(yōu)化） ................................................................................................................................03 三、 SEM 專(zhuān)員 ...............................................................................................................................................................04 四、平面美工 .................................................................................................................................................................04 五、程序員 .....................................................................................................................................................................04 工作流程 ..............................................................................................................................................................................04 網(wǎng)絡(luò)營(yíng)銷(xiāo)策 略 ............................................................................................................................. .....................................05 一、微信營(yíng)銷(xiāo) ..............................................................................................................................................................05 微信營(yíng)銷(xiāo)定位 ...................................................................................................................................................05 微信營(yíng)銷(xiāo)效益 ...................................................................................................................................................05 微信營(yíng)銷(xiāo)預(yù)算 ...................................................................................................................................................06 微信營(yíng)銷(xiāo)內(nèi)容策劃 ...........................................................................................................................................06 微信營(yíng)銷(xiāo)具體實(shí)施方法 ...................................................................................................................................06 微信營(yíng)銷(xiāo)效果監(jiān)控 ...........................................................................................................................................14 二、微博營(yíng)銷(xiāo) ............................................................................................................................. .................................15 微博營(yíng)銷(xiāo)定位 ...................................................................................................................................................15 微博營(yíng)銷(xiāo)效益 ...................................................................................................................................................15 微博營(yíng)銷(xiāo)預(yù)算 ...................................................................................................................................................16 微博營(yíng)銷(xiāo)內(nèi)容策劃 ...........................................................................................................................................16 微博營(yíng)銷(xiāo)具體實(shí)施方法 ...................................................................................................................................16 輿情監(jiān)測(cè)日?qǐng)?bào) .........................................................................................................................................20 三、博客 /空間營(yíng)銷(xiāo) .....................................................................................................................................................22 新浪博客營(yíng)銷(xiāo) ............................................................................................................................. .............................22 空間營(yíng)銷(xiāo) ............................................................................................................................................. ...............25 四、口碑營(yíng)銷(xiāo) ..............................................................................................................................................................27 新聞營(yíng)銷(xiāo) ............................................................................................................................. .....................................27 論壇營(yíng)銷(xiāo) ..................................................................................................................................................................28 五、數(shù)據(jù)庫(kù)營(yíng)銷(xiāo) ..........................................................................................................................................................30 郵件營(yíng)銷(xiāo) ............................................................................................................................. .....................................30 短信營(yíng)銷(xiāo) ..................................................................................................................................................................30 六、貼吧、知道、百科營(yíng)銷(xiāo) ......................................................................................................................................31 貼吧營(yíng)銷(xiāo) ............................................................................................................................. .....................................31 知道營(yíng)銷(xiāo) ............................................................................................................................................. .....................32 百科營(yíng)銷(xiāo) ..............................