【正文】 k if they want to avoid marketing blunders. A. U. S. manufacturer of golf balls learned this lesson the hard way when it packaged its product in groups of four for export to Japan. The pany couldn’t figure out why the golf balls weren’t selling well until it realized that in Japanese the word for the number four also means death. In Japan four and nine are very unlucky numbers which should be avoided by marketers.Even illustrations need to be carefully examined. A picture that is culturally offensive can ruin an advertisement even if the written message is properly translated. McDonnell Douglas Corporation made an unfortunate error in an aircraft brochure for potential customers in India. It included a picture of men wearing turbans, which was not appreciated by the Indians. A pany spokesman reported, “It was politely pointed out to us that turbans were distinctly Pakistani Moslem.” The artist for the ad had used an old National Geographic magazine to copy the picture.29. Why is the new fragrance not popular in Latin countries?People are not interested in this fragrance B. The fragrance suggests funeral in Latin countriesC. People refuse to accept products made in the USA D. A terrible mistake was made in translation30. What does the phrase “pick up” mean here?to take hold of B. to choose C. to bee better D. to bee worse31. Which of the following is not true according to the passage?The word for number four is unlucky in Japan B. One third of Pamp。 beyond solar system1. A European spacecraft took off today to spearhead the search for another Earth among the stars.　　2. The Corot space telescope blasted off aboard a Russian Soyuz rocket from the Baikonur cosmodrome in Kazakhstan shortly after .　　3. Corot, short for convection rotation and planetary transits, is the first instrument capable of finding small rocky planets beyond the solar system. Any such planet situated in the right orbit stands a good chance of having liquid water on its surface, and quite possibly life, although a leading scientist involved in the project said it was unlikely to find any little green men.　　4. Developed by the French space agency, CNES, and partnered by the European Space Agency (ESA), Austria, Belgium, Germany, Brazil and Spain, Corot will monitor around 120,000 stars with its 27cm telescope from a polar orbit 514 miles above the Earth. Over two and a half years, it will focus on five to six different areas of the sky, measuring the brightness of about 10,000 stars every 512 seconds.　　5. At the present moment we are hoping to find out more about the nature of planets around stars which are potential habitats. We are looking at habitable planets, not inhabited planets. We are not going to find any little green men, Professor Ian Roxburgh, an ESA scientist who has been involved with Corot since its inception, told the BBC Radio 4 Today programme.　　6. Prof Roxburgh said it was hoped Corot would find rocky planets that could develop an atmosphere and, if they are the right distance from their parent star, they could have water.　　7. To search for planets, the telescope will look for the dimming of starlight caused when an object passes in front of a star, known as a transit. Although it will take more sophisticated space telescopes planned in the next 10 years to confirm the presence of an Earthlike planet with oxygen and liquid water, Corot will let scientists know where to point their lenses.　　8. Measurements of minute changes in brightness will enable scientists to detect giant Jupiterlike gas planets as well as small rocky ones. It is the rocky planets that could be no bigger than about twice the size of the Earth which will cause the most excitement. Scientists expect to find between 10 and 40 of these smaller planets.　　9. Corot will also probe into stellar interiors （星球內(nèi)部）by studying the acoustic waves（聲波）that ripple（形成波痕）across the surface of stars, a technique called asteroseismology（星震學(xué)）.　　10. The nature of the ripples allows astronomers to calculate a star39。 instead, the pany chooses to grow by itself through its own business operations. For instance, McDonald’s has pursued a growth strategy by way of direct expansion. The pany has grown by awarding franchises(經(jīng)營許可) to people who are willing to be trained in the McDonald’s way and by opening panyowned outlets.A pany might also choose to grow by vertical integration, which is an attempt to gain control of input (backward vertical integration), output (forward vertical integration), or both. In backward vertical integration, the organization attempts to gain control of its inputs by being its own supplier. For instance, United Airlines has created its own inflight food service business. In forward vertical integration, the organization gains control of its outputs (products or services) by being its own distributor. For example, Gateway Computer’s retail stores are an example of an organization controlling its distribution. In horizontal integration, a pany grows by bining with other organizations in the same industry ― that is, bining operations with petitors. For instance, H,J, Heinz, Inc., the foodprocessing pany, bined operations with an organic baby food pany, Earth’s Best, to help its own Heinz baby foods division bee more petitive. Because bining with petitors might decrease the amount of petition in an industry, the . Federal Trade Commission assesses the impact of such proposed growth action and must approve any proposed horizontal integration strategy. Other countries have similar restrictions.Finally, an organization can grow through diversification, either related or unrelated. Related diversification is when a pany grows by merging with or acquiring firms in different but related industries. For example, American Standard Cos. is in a variety of businesses including bathroom fixtures, airconditioning and heating units, plumbing parts, and brakes