【正文】 ............................................................................................................10 新大陸中心廣場 ..............................................................................................................11 九隆廣場 ..........................................................................................................................11 小結(jié) ..................................................................................................................................123 在售主要競爭對手分析 ..........................................................................................................12 概況比較 ..........................................................................................................................12 營銷策略分析 ..................................................................................................................13 拉美步行街 ..............................................................................................................13 九隆廣場 ..................................................................................................................13 比較分析 ..................................................................................................................13 小結(jié) ..................................................................................................................................144 項目理解 ..................................................................................................................................14 地塊現(xiàn)狀及規(guī)劃 ..............................................................................................................14 地塊現(xiàn)狀 ..................................................................................................................14 規(guī)劃 ..........................................................................................................................143 建筑形態(tài)對項目的影響 ..................................................................................................14 促進(jìn) ..........................................................................................................................14 制約 ..........................................................................................................................15 項目 SWOT 分析 ................................................................................................................15 S（優(yōu)勢） ...................................................................................................................15 W（劣勢） ..................................................................................................................15 O（機(jī)遇） ..................................................................................................................15 T（威脅） ...................................................................................................................15 項目發(fā)展條件對項目的促進(jìn)與制約 ..............................................................................155 項目性質(zhì)界定 ..........................................................................................................................156 商圈分析 ..................................................................................................................................17 目前商業(yè)格局 ..................................................................................................................17 解放路－長征路商圈 ......................................................................................................17 商圈分析 ..........................................................................................................................18 尋找商圈的突破提升點(diǎn) ..................................................................................................19 市場機(jī)會挖掘 ..................................................................................................................19 結(jié)論 ..................................................................................................................................197 針對性調(diào)查 ..............................................................................................................................20 再爾電腦城 ......................................................................................................................20 概況 ..........................................................................................................................20 商家結(jié)構(gòu) ..................................................................................................................20 小結(jié) ..........................................................................................................................21 現(xiàn)代城電腦數(shù)碼廣場 ..............................................................................