豐田跨國(guó)戰(zhàn)略研究英-wenkub
2023-05-22 17:49:46 本頁面
【正文】 ific method is the macroscientific policymaking method. ? The investigation and study, has the real information is the macroscientific policymaking foundation. ? According to the decisionmaking procedure management is the macroscientific policymaking need. ? The prompt feedback and the audit trail are the macroscientific policymaking guarantees. ? The macroscientific policymaking should insist “does not lean to one side the decisionmaking” criterion. Toyota39。s GDP. ? The expansion of Consumers purchasing power. ? The expansion of Consumer demand. ? The demand for second cars is increasing. ? The Improving transport infrastructure. Influencing factors in China ? Culture: ? Exterior, interior important than the configuration in chinese eyes. ? Chinese temperament better suited to the temper of Japanese ? The development of automotive enthusiasm is very high in China. ? Japanese cars have an excellent reputation in China. Multinational ? What TOYOTA is seeking for is the maximum of debugging areas, and extensively improving its products and sales strategies to adapt to different conditions of different countries. The core of this strategy is to determine the characteristics of the host country market. What kind of product production can meet the needs of the host country market, for example, Camry and “Camry” in China. satisfying new requirements with new work capabilities and configurations ? TPS ? the target cost system ? Global petitive advantages ? Manufacturing capability development TPS ? In order to reduce costs: ? ——focusing on the pursuit of cost reduction and through pletely excluded from the process in the course of the production, uniform, recovery processes to reduce unnecessary costs. ? Thereby the profit can be increased. the target cost system ? Through value engineering analysis it can ensure that the product attractive enough from price performance ratio ? Cut down all the useless costs through the cost table. Global petitive advantages Brand effect ? TOYOTA is mitted to developing their own petitive advantage. Unique advertising slogan ? “Where there is a road, there is a TOYOTA car” Manufacturing capability development ? TOYOTA has a number of technology patents ? Continuous research and development of low fuel consumption, green environmentally friendly automot
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