【正文】 ite a Business Letter for Establishing Trade Relationship Stating the source of information Stating the purpose of the letter Introduction of your pany Introduction of your pany’s products Goodwill ending to prompt responses Stating the Source of Your Information Embassy Chamber of Commerce Banks or Third Party Catalogue Multimedia or Inter Trade Fair or Exhibition Market Survey …… Examples: ? We learned from the Commercial Counselor’s Office of our Embassy in your country that you are interested in Chinese handicraft. ? Mr. Jacques, Head of Arcolite Electric AG has remended you to us as a leading importer in Korea of lightweight batteries for vehicles. ? We have obtained your name and address from the Inter. ? Our market survey showed that you are the largest importer of cases and bags in Egypt. Stating the Purpose of your Letter ? In order to expand our products into South America, we are writing to you to seek cooperate possibilities. ? We are writing to you to establish longterm trade relations with you. ? We wish to express our desire to enter into business relationship with you. Introduction of Your Company ? Usually the introduction of your pany include the content of its characteristic, business scope, mission statement, and parative advantages, like: ? We are a leading pany with many years? experience in machinery export business. ? We enjoy a good reputation internationally in the circle of textile. ? We have our principle as “Clients? needs e first.” ? A credible sales work has been set up and we have our regular clients from over 100 countries and regions worldwide. ? Located in Shanghai, we take the advantage to set up our solidified production basis in coastal and inland areas. Introduction of Your Company’s Products ? General introduction: ? We have a good variety of colors and sizes to meet with different needs. ? Our product are enjoying popularity in Asian markets. ? To give you a general idea of our products, we are enclosing our catalogue for your reference. ? Specific remendation: ? Art No. 76 is our newly launched one with superb quality, fashionable design, and petitive price. Concluding words ? Your ments on our products or any information on your market demand will be really appreciated. ? We are looking forward to your specific inquires. Case 1: Universal Trading Co. LTD ? Playback: ? In last week?s China Light Industrial Products Fair, a visitor from the Netherlands seemed to take an interest in the plush toys produced by Universal Trading Co. Ltd., later he was called away by something seemingly urgent and left a name card to the stand. ? Therefore your task is to: ? Study the introduction of your pany ? Airmail some latest leaflets ? Write a business letter to find if there is some possibilities to enter into business relationship. Introduction of Universal Trading Co. Ltd ? 我公司是在上海浦東新區(qū)注冊(cè)的一家 國(guó)營(yíng) 外貿(mào)企業(yè)。 ? 不同貨物因其不同特點(diǎn)，選擇不同的質(zhì)量指標(biāo)去表示不同貨物的品質(zhì)。國(guó) 際 貿(mào) 易 實(shí) 務(wù) Course Structure 第一篇：國(guó)際貨物買(mǎi)賣(mài)合同條款 第二篇：國(guó)際貨物買(mǎi)賣(mài)交易洽商和合同訂立 第三篇：國(guó)際貨物買(mǎi)賣(mài)合同的履行 第四篇：國(guó)際貿(mào)易方式 第一篇：國(guó)際貨物買(mǎi)賣(mài)合同條款 1. 貨物名稱與品質(zhì) 2. 貨物的數(shù)量 3. 貨物的包裝 4. 貨物術(shù)語(yǔ) 5. 貨物的價(jià)格 6. 貨物的交付 7. 貨物的運(yùn)輸保險(xiǎn) 8. 貨款的支付 9. 貨物的檢驗(yàn) 10. 爭(zhēng)議、索賠、仲裁和不可抗力 1. 貨物名稱與品質(zhì) 1. 1 貨物名稱 ? “買(mǎi)賣(mài)合同是出賣(mài)人轉(zhuǎn)移標(biāo)的物的所有權(quán)于買(mǎi)受人，買(mǎi)受人支付價(jià)款的合同。 貨物品質(zhì)的表示方法 ? 實(shí)物樣品表示 （ Sale by Sample） ? 文字說(shuō)明表示（ Sale by Description） 樣品表示方法 ? 憑賣(mài)方樣品買(mǎi)賣(mài)（ Sale by Seller?s Sample） ? Representative Sample—原樣 ? Duplicate Sample—復(fù)樣 ? Sealed Sample—封樣 ? 憑買(mǎi)方樣品買(mǎi)賣(mài)（ Sale by Buyer?s Sample） ? Return Sample or Counter Sample—回樣或?qū)Φ葮悠? ? 參考樣品（ Reference Sample） ? 根據(jù)英國(guó)貨物買(mǎi)賣(mài)法規(guī)定，憑樣品買(mǎi)賣(mài)包含下述默示條件： 1. 整批貨物與樣品一致； 2. 買(mǎi)方應(yīng)有合理機(jī)會(huì)進(jìn)行整批貨物與樣品比較； 3. 所交貨物不得含有對(duì)樣品進(jìn)行合理檢驗(yàn)所不易發(fā)現(xiàn)的、不適銷(xiāo)的缺陷。 主要經(jīng)營(yíng)各類(lèi)輕工業(yè)產(chǎn)品的進(jìn)出口業(yè)務(wù) 。公司擁有諸多富有經(jīng)驗(yàn)的玩具開(kāi)發(fā)人員及商務(wù)人員，并與上海及周邊地區(qū)的十余家工廠建立了密切的聯(lián)系，公司可按客戶的要求大批量定做各類(lèi)玩具。 Sons ? 304310 Jalan Street, Toronto, Canada ? Tel No.: (+01) 7709910 ? Fax No.: (+0