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ioning: big news and big panies – Fortune Global 500 up and down – special writing style, excellent pany stories, fancy pictures – strategically refer to business morality Audience The Mendelssohn Affluent Study – More and more affluent adults rely solely on Business Week for business insight. With a growing audience of higherine, loyal readers who don39。?Brief parison of the magazines ? Running style and content positioning ? Rankings ? Advertisementamp。t want to miss an issue, Business Week is ideal for luxury advertisers looking to reach successdriven professionals. Rankings Different criteria Global 500 ? Fortuneine, focusing on the size ? BusinessWeekmarket value ? Forbesine, revenue, total assets, market capitalization Scope Global 500 ? Fo