英美報(bào)刊相關(guān)材料---fortunevsforbes-全文預(yù)覽
【正文】 nd worst performing CEOs and China’s top 10 hotels. Advertisement Adertisement is a very important part of magazines. All the three pay much attention to ads. The ads they publish always target at highend people which are also the target readers of the magazines. Forum ? As well as rank list, forum is also the oute of product segmentation,which is one way of marketing. ?Fortune—global forum ?Forbes—the CEOs forum China ? All of the three have Chinese Forbes is the last one to enter Chinese market. China ? In 1996, when Fortune first set foot on Chinese market,It wasn’t a public print in China. It was only allowed to sell in foreign oriented hotel or be subscribed through China Books Import and Export Corporation while the Businessweek can reach every region of China through the subsc
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