【正文】 ..................................... 8 .................................................................................... 8 .................................................................................... 9 .................................................................................. 10 ........................................................................................... 10 宏觀經(jīng)濟(jì)分析 ............................................................................ 10 行業(yè)發(fā)展分析 ........................................................................... 14 中國互聯(lián)網(wǎng)情況分析 .................................................................. 14 電子商務(wù)情況分析 ........................................................................ 16 中國食品安全情況分析 ............................................................. 22 競爭對手分析 ............................................................................ 23 STP 分析 ................................................................................... 25 市場細(xì)分（ S） ............................................................................. 25 2 目標(biāo)市場（ T） ............................................................................. 27 市場定位（ P） ............................................................................. 28 SWOT 分析 ............................................................................... 29 優(yōu)勢 S ............................................................................................... 30 劣勢 W ............................................................................................. 34 機(jī)會 O .............................................................................................. 35 威脅 T............................................................................................... 38 ............................................................................................ 39 公司名稱 .................................................................................. 39 公司介紹 .................................................................................. 39 發(fā)展規(guī)劃 ................................................................................ 40 短期目標(biāo) ......................................................................................... 40 中期目標(biāo) ......................................................................................... 40 遠(yuǎn)期目標(biāo) ......................................................................................... 41 企業(yè)文化 ................................................................................ 42 公司管理團(tuán)隊介紹 ................................................................... 42 公司產(chǎn)權(quán)結(jié)構(gòu) ........................................................................... 43 公司組織架構(gòu) ........................................................................... 44 .................................................................................... 45 網(wǎng)站概述 ................................................................................... 45 商業(yè)模式 ................................................................................... 45 服務(wù)對象 .......................................................................................... 45 3 經(jīng)營內(nèi)容 .......................................................................................... 45 主營業(yè)務(wù) .................................................................. 46 配套業(yè)務(wù) .................................................................. 46 (2)提供食譜信息服務(wù) .................................................... 47 收入來源 .......................................................................................... 48 網(wǎng)站構(gòu)架 ................................................................................... 48 一級頁面構(gòu)架 ................................................................................. 48 部分二級頁面構(gòu)架 ........................................................................ 51 法律聲明 ................................................................................... 54 網(wǎng)站功能 ................................................................................... 55 個人空間 .......................................................................................... 55 個人會員注冊 ................................................................................. 56 支付系統(tǒng) .......................................................................................... 56 大賽比拼 .......................................................................................... 57 網(wǎng)站建設(shè) ................................................................................... 57 網(wǎng)站開發(fā)策略 ................................................................................. 57 網(wǎng)站風(fēng)格定位 ................................................................................. 57 網(wǎng)站開發(fā)關(guān)鍵技術(shù) ........................................................................ 58 網(wǎng)站開發(fā)周期 ................................................................................. 61 網(wǎng)站維護(hù) .......................................................................................... 62 ............................................................................................ 63 整體營銷策略 ............................................................................ 63 4 商家營銷策略 ............................................................................ 64 推廣策略 .......................................................................................... 64 營銷手段 .......................................................................................... 64 消費(fèi)者營銷策略 ........................................................................ 65 6 財務(wù)分析 ............................................................................................ 65 投資預(yù)算與融資方案 ................................................................ 65 投資預(yù)算 ....................................