浙江中小企業(yè)發(fā)展電子商務(wù)的現(xiàn)狀及對(duì)策分析畢業(yè)論文-wenkub
2022-09-08 09:31:58 本頁(yè)面
【正文】 ..................... 14 第四章 浙江中小型企業(yè)電子商務(wù)的發(fā)展前景 ................... 17 浙江中小企業(yè)電子商務(wù)的發(fā)展前景 ....................... 17 浙江中小企業(yè)電子商務(wù)應(yīng)用分析 ......................... 18 結(jié) 論 ..................................................... 20 致 謝 ..................................................... 21 參 考 文 獻(xiàn) ............................................... 22 附 件 ..................................................... 23 浙江水利水電專科學(xué)校畢業(yè)論文 浙江中小企業(yè)發(fā)展電子商務(wù)的現(xiàn)狀及對(duì)策研究 4 引 言 電子商務(wù)是指實(shí)現(xiàn)整個(gè)貿(mào)易活動(dòng)的電子化，是指交易各方之間（包括企業(yè)與企業(yè)之間、企業(yè)與消費(fèi)者之間）利用現(xiàn)代信息技術(shù)和計(jì)算機(jī)網(wǎng)絡(luò)，按照一定的標(biāo)準(zhǔn)所進(jìn)行的各類商貿(mào)活動(dòng)，電子商務(wù)是一種使用現(xiàn)代信息技術(shù)進(jìn)行商務(wù)活動(dòng)的時(shí)代。 關(guān)鍵 詞 ： 電子商務(wù) 中小企業(yè) 網(wǎng)絡(luò)營(yíng)銷 浙江水利水電?？茖W(xué)校畢業(yè)論文 浙江中小企業(yè)發(fā)展電子商務(wù)的現(xiàn)狀及對(duì)策研究 2 Small and mediumsized emerce development in Zhejiang Province Current Situation and Countermeasures Abstract： Scale emerce and the rapid expansion of the scope of the enormous profits, is being a traditional enterprises, especially small and mediumsized hot pursuit, Zhejiang SME use of ebusiness is imperative. Small and mediumsized emerce applications has its unique advantages, Zhejiang is a province of more small and mediumsized, the development of emerce has its own advantages. Affected by the financial crisis, a lot of small and medium enterprises in Zhejiang39。受到金融危機(jī)影響，很多浙江的中小企業(yè)開(kāi)始轉(zhuǎn)外貿(mào)為內(nèi)銷，發(fā)現(xiàn)電子商務(wù)能憑借降低交易成本、提高交易效率、縮短匯款時(shí)間、擴(kuò)大銷售范圍等特點(diǎn)能有效的提升網(wǎng)商 (個(gè)人及中小企業(yè) )競(jìng)爭(zhēng)力。學(xué)?？梢怨颊撐模ㄔO(shè)計(jì)）的全部或部分內(nèi)容。據(jù)我所知， 除文中已經(jīng)注明引用的內(nèi)容外，本論文（設(shè)計(jì)）不包含其他個(gè)人已經(jīng)發(fā)表或撰寫過(guò)的研究成果。對(duì)本論文（設(shè)計(jì)）的研究做出重要貢獻(xiàn)的個(gè)人和集體，均已在文中作了明確說(shuō)明并表示謝意。保密的論文（設(shè)計(jì)）在解密后適用本規(guī)定。在目前這種形勢(shì)下，越來(lái)越多的中小企業(yè)愿意開(kāi)始進(jìn)行初步的嘗試電子商務(wù)，很多企業(yè)開(kāi)始削減成本，由原來(lái)的傳統(tǒng)營(yíng)銷模式轉(zhuǎn)向電子商務(wù)模式。s foreign trade for the domestic market to start and found that by virtue of emerce to reduce transaction costs, improve transaction efficiency and shorten the transfer time to expand the scope of the characteristics of sales can effectively enhance the work of providers (individuals and SMEs) petitiveness. At present this situation, an increasing number of SMEs are willing to try to begin a preliminary emerce, many panies start cutting costs from the traditional marketing mode shift of emerce model. Small and mediumsized enterprises in Zhejiang Province, a major emerce are not only dependent on the Inter to build a marketing work throughout the world, but to enter a new business model. For small and medium enterprises in Zhejiang Province, the application of emerce enterprises give a lot of new business opportunities and petitive advantage. However, small and medium enterprises in Zhejiang Province in the development of emerce there are still some problems to solve such problems, the future development of emerce in small and medium enterprises in Zhejiang Province should strengthen corporate web design and promotion。中小企業(yè)一般主要經(jīng)營(yíng)消費(fèi)品，規(guī)模較小，產(chǎn)品品種多樣，符合網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)；再加上電子商務(wù)的技術(shù)基礎(chǔ)、現(xiàn)實(shí) 基礎(chǔ)以及其巨大的經(jīng)濟(jì)效益。電子商務(wù)給中小企業(yè)提供了與大企業(yè)公平競(jìng)爭(zhēng)的平臺(tái)。在如今金融危機(jī)的經(jīng)濟(jì)形勢(shì)下，傳統(tǒng)企業(yè)通過(guò)建設(shè)行業(yè)網(wǎng)來(lái)進(jìn)行網(wǎng)絡(luò)營(yíng)銷，利用自身在傳統(tǒng)產(chǎn)業(yè)領(lǐng)域的資源優(yōu)勢(shì)打造核心競(jìng)爭(zhēng)力，必將在未來(lái)的市場(chǎng)上占領(lǐng)制高點(diǎn)。 2020 年，全省年銷售收入超億元的民營(yíng)制造企業(yè)達(dá) 2851 家，其中超 50 億元的 27 家，超 100 億元的 12家；總資產(chǎn)超億元的私營(yíng)企業(yè) 1111 家，設(shè)立民營(yíng)企業(yè)集團(tuán) 928 家，分別比 2020 年增長(zhǎng) 倍和 倍。在國(guó)家發(fā)改委公布的全國(guó) 500 家最具成長(zhǎng)性中小企業(yè)中，浙江占了 105 席，而在全國(guó) 2300 萬(wàn)家中小企業(yè)中，使用電子商務(wù)的僅占 3%，而浙江已達(dá) 10%左右。主要集中在紡織、通用機(jī)械、浙江水利水電專科學(xué)校畢業(yè)論文 浙江中小企業(yè)發(fā)展電子商務(wù)的現(xiàn)狀及對(duì)策研究 6 塑料制品、電氣機(jī)械及器材、金屬制品等傳統(tǒng)領(lǐng)域。 2020 年底，全省從事工業(yè)生產(chǎn)的民營(yíng)
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