【正文】 ions, as well as module type classification and personalization features on the site design and implementation. Finally, the paper will analyze the website profit pattern and promotion. Through this study, hope to provide new ideas for the development of tourism in Qinhuangdao. Keywords O2O。 Struts III 目 錄 摘要 ............................................................................................................... I Abstract ........................................................................................................ II 第 1 章 緒論 .................................................................................................1 課題研究背景及目的和意義 ........................................................ 1 國內(nèi)外發(fā)展現(xiàn)狀 ............................................................................ 1 國外發(fā)展現(xiàn)狀 ......................................................................... 1 國內(nèi)發(fā)展現(xiàn)狀 ......................................................................... 2 研究內(nèi)容 ........................................................................................ 2 第 2 章 網(wǎng)站建設相關理論 .........................................................................5 相關技術理論 ................................................................................ 5 JSP 技術 ................................................................................... 5 MVC 設計模式 ........................................................................ 5 Struts 框架 ................................................................................ 6 相關管理理論 ................................................................................ 7 旅游目的地營銷 ..................................................................... 7 O2O 模式簡介 ......................................................................... 8 本章小結(jié) ........................................................................................ 9 第 3 章 秦皇島市 O2O 旅游電子商務網(wǎng)站分析和總體設計 ................. 11 可行性分析 ...................................................................................11 必要性 ....................................................................................11 可行性 ................................................................................... 12 網(wǎng)站的需求分析 .......................................................................... 13 網(wǎng)站前臺功能需求 ............................................................... 13 網(wǎng)站后臺功能需求 ............................................................... 15 網(wǎng)站流程設計 .............................................................................. 16 IV 操作流程設計 ........................................................................16 數(shù)據(jù)流程設計 ........................................................................16 網(wǎng)站總體設計 ...............................................................................20 功能結(jié)構(gòu)設計 ........................................................................20 數(shù) 據(jù)庫設計 ............................................................................21 本章小結(jié) .......................................................................................26 第 4 章 網(wǎng)站的詳細設計 ........................................................................... 27 網(wǎng)站前臺設計 ...............................................................................27 首頁設計 ................................................................................27 前臺主要功能模塊設計 .........................................................29 網(wǎng)站后臺設計 ...............................................................................38 商家模塊 設計 ........................................................................38 網(wǎng)站管理員模塊 設計 ............................................................42 本章小結(jié) .......................................................................................45 第 5 章 網(wǎng)站主要功能的實現(xiàn) ................................................................... 47 基于 MVC 設計模式的 Struts 框架的實現(xiàn) .................................47 預訂功能 .......................................................................................48 增加訂單 ................................................................................48 修改訂單狀態(tài) ........................................................................50 行程制定功能 ...............................................................................53 本章小結(jié) .......................................................................................54 第 6 章 網(wǎng)站的盈利模式與前期推廣策劃 ............................................... 55 盈利模式分析 ...............................................................................55 傭金收入 ................................................................................55 廣告收入 ................................................................................55 個性化服務收費 ....................................................................55 前期推廣策劃 ...............................................................................56 爭取旅游局和政府的支持 ....................................................56 友情鏈接 ................................................................................56 V 加強線下合作 ....................................................................... 56 搜索引擎優(yōu)化 ....................................................................... 56 本章小結(jié) ...................................................................................... 57 結(jié)論 .............................................................................................................59 參考文獻 .....................................................................................................61 致謝 .............................................................................................................63 附錄一 ........................................................................................................... I 附錄二 .........